Fashion / Style

Soft power – The Fendi AW 20 collection campaign featuring Anok Yai

Sometimes it’s beneath the prettiest façades that the deepest truths lie.

From the boudoir to the boardroom. Sylvia Fendi’s Autumn Winter 20 Show for Fendi was a collection favourite. Notes on soft power, femininity and sexual liberation dawned a pink upholstered dreamy runway – the season highlight of Milan Fashion Week.



The collection saw models donned in wrap coats and dresses with voluminous sleeves, strong and striking leathers, sheer delicate lace, sensual satins, luxurious knitwear, opera gloves, sleek sock boots and an assortment of accessories for the taking.

The colour palette moved seamlessly through smooth concrete greys, warm neutrals, blush pastels and a sunny Fendi yellow. A delicate dance between texture, structure and pure softness.



For the new campaign shoot, Fendi looked to famed British photographer Nick Knight who shot and filmed the series in his London Studio. Delving into the dual personalities of la donna FENDI, the campaign features girl crush models Anok Yal, Maggie Chen and Yasmine Le Bon.



In a backdrop reminiscent of the AW 20 runway, the cotton candy pink graphic set features the house muses standing with strength and poise. The video clip series take on a darker mysterious edge. With music reminiscent of both Blade Runner films, we motion through blurry vignettes and detail shots of coveted accessories such as the iconic Baguette and Peekaboo ISeeU.



View this post on Instagram


A post shared by Fendi (@fendi) on


An expression of all things ladylike, charged with emotion and ritual. The concept of soft power emerges, asserting a balance between strict austerity and sensuous abandon. This is the Fendi Autumn Winter 20 woman.

The Fendi AW 20 collection is available in Australia from today from Fendi boutiques and the website.



Looking for more Fendi? See our Milan Fashion Week wrap for Autumn Winter 20 featuring Fendi, along with our collection highlights from the Spring Summer 20 show.


Shouldn't you be on the list?

Sign up to the RUSSH Club for exclusive offers and invitations.

Image credit: courtesy Fendi.