Fashion / Fashion News

If you only got to see one show this season – let it be London’s Fashion East

For us, London's Fashion East has always been the showcase to watch. Dubbing themselves as the "talent incubator", since their early beginnings in 2000, who are we to deny their eye as Fashion East has always brought us only the best. With an impressive alumni of some serious industry commanding officers - such as Kim Jones, Simone Rocha, Martine Rose and our latest favourite LVMH award winner Nensi Dojaka, the show always sets the tone for what to expect in the future.

And for London Fashion Week Spring Summer 2022, Fashion East brought us another line up of designers to closely watch. As we know, every designer that makes the showcase somehow has their career quickly skyrocketed to fame, and so below RUSSH have rounded up some of our favourite emerging designers, introducing our favourite looks and names to follow.




Young designer Maximilian returns to Fashion East once again for another season, this time with swimwear inspired post-apocalyptic fits with sportswear detailing - seen to its completion with a subtle take on the Caribbean, paying homage back to the designers native roots.


Chet Lo


American designer Chet Lo has fused his love for garment technology and forward thinking design, resulting in a fluorescent bash of other-worldly garments in perfect locks of gradients, also heavily inspired by swimwear.



Jawara Alleyne


Another designer to return to Fashion East's roster for this season was Jawara Alleyne. Romantic, conceptual and also a little unhinged at best - each piece in itself challenged us to question convention and normality, with a collection that is fluid with gender and ambiguity.



Goom Heo


Korean designer (and previous long time London resident) Goom Heo's collection was just what one would expect from post-pandemic chaos. Knotted, gathered, draped, printed, wrapped and shredded - the collection was one that was both bold but perfectly restrained.





Swimwear inspired design was a big one for this season, as we see all throughout designer HRH's collection reveled in its metallic glory. We see inspired fabrics all ruched, wrapped and tied around the body, in colours that only have us reminiscing back to our mermaid dreams.


For the full fashion week schedule, news, updates and show coverages - follow along on or throughout RUSSH social media channels.


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