An all American dream. Coach has collaborated with Champion for a capsule collection entitled, Athleticwear and features new age stars like Paloma Elsesser, Wisdom Kaye, Maha Gondal and Jeffrey Tung, lensed by Alessandro Simonetti.
The limited-edition collaboration is, in true Coach fashion, the coming together of two American icons. Sportswear and historical craftsmanship come together to offer a capsule that tends to our current need of something in-between. Leather bags, leather jogger pants, sweaters and shearling jackets printed with new branding - one that unites Coach’s storypatch, a house symbol, with Champion’s iconic C-logo - saturate the collection. For all of us living between the couch and the grocery store, Athleticwear feels like an especially indulgent take on historic references reimagined for the modern demand.
Alongside the campaign for the new collaboration, Coach released a series of “How to Coach a Champion” TikTok challenges. In the challenges, Tik Tokker's Wisdom Kaye, stylist Maha Gondal, and singer Jeffrey Tung, invite Coach and Champion fans to participate in a series of fun challenges inspired by each brands heritage and authority on sportwear and luxury craftsmanship.
“I’m excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share,” said Coach creative director, Stuart Vevers in a press release. “I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling and by combining our iconic symbols in a way that feels fresh, youthful and immediate.”
“The opportunity to partner with Stuart and the Coach team and merge the design expertise, as well as the great heritage of these two iconic American brands, is what was so inspiring,” added Champion chief global design officer, Ned Munroe. “To be able to pair Champion’s roots in sport with Coach’s exceptional craftsmanship creates the opportunity for Champion’s iconic styles to come to life through a new and elevated lens.”