It's a campaign all about the unique energy that comes sunkissed days and sultry evenings. The feeling of sand squashing underfoot, the warm touch of sun on bronzed shoulders, the bliss of long days and longer nights.
Venroy High Summer 21 is simple, unfussy and yet there is a luxurious lens applied to the collection. The silhouettes are clean, heroing cut and fabrication rather than fluffy detailing. Sharp prints and stripe details add flair to and otherwise simple and tonal collection, one that focuses on high-end fits and simple designs that can take you both poolside and out to dinner.
The selection of prints are unique ones; they feature renaissance-inspired sketches. These offer a more literal showcase of the sentiment in the design and the collection as a whole. Knitwear is a continued focus, seen in new shirting styles for men and high waisted shorts and bralettes for females. Rib knit tanks and linen blend trousers remain a Venroy staple as do slub knit shirts.
An open-neck shirt in white with red piping is a winning combination, exactly what you'd need for a day on the riviera. An empire poplin-maxi and cropped, bow-lace top are made for easy wearing with a feminine flair. Tencel rib linen yarns in both tank and t-shirt styles are in good company with refined shirting. Think neater cuts and gentler curved hems.
But it's the High Summer colours that truly help whisk us a way to coveted European summer. A citrus yellow reminds us sickly sweet limoncello, oat tells a story of the bleached stone corridors of Capri and faded melon conjures the postcards sent from the fishing villages of the Cinque Terre.
The campaign itself was shot in a 1930s Italian manor created in the gothic style. Stars of the campaign, Jordan Barrett and Bambi Northwood Blythe perfectly embody the nostalgia, relaxation and bliss of High Summer. Earthy and romantic, Venroy High Summer 21 is here to give you the moments you've been yearning for.
Supremely relaxed but elegant in all its details, Venroy High Summer is the only capsule collection you'll need for summer.