Situated in the middle of Le Cher River just 200km's south of Paris, the Château de Chenonceau stands tall and preserved, the perfect backdrop for the Chanel Métiers d’art 2020/21 collection campaign.
Actor and Chanel ambassador Kristen Stewart moves throughout the space. Embodying the gardens, the surrounding wilderness, and the Métiers d’art Le Château des Dames collection. Against an autumnal backdrop, mixing nature and architecture, around the château and in its park, Stewart is lensed by Juergen Teller in a format that feels both raw and expertly executed. Nods to mystery, modernity, and history, Virginie Viard reimagines Métiers d'art.
The garments themselves bring together a slew of inspirations and eras, in a rock meets romantic with a black leather jacket adorned with pearls, a black organza dress that plays with transparency, an ivory lace blouse with a black chiffon skirt and an embroidered belt representing the façade of the château.
The CHANEL jacket is reinterpreted as a suit-body, in white and gold tweed highlighted with embroidered braid, worn by Caroline De Maigret in a short film, where she interviews Stewart on the collection. Chanel Métiers d’art 2020/21 is a reference to the codes of the house - renaissance, modernity, romanticism, and, above all, a celebration of women.
In the film below, where Maigret talks with Stewart at Château de Chenonceau about the collection, details are revealed about the process of the campaign. Working with Teller, creative with Viard. The collection comes to life through Stewart's notes. "I love the elements of restriction and armor, actually feeling soft and beautiful. I really loved the chain mail top. This clearly was designed by, created by, built by a woman, and I could feel it." Stewart says.
To discover more about Chanel's Métiers d’art 'Le Château des Dames' collection, watch the full video with Stewart and Maigret, below. You can shop Chanel's Métiers d’art 'Le Château des Dames' collection in Chanel boutiques from the 17th June.