Bottega Veneta's Spring Summer 2023 show transported us to a land created by Gaetano Pesce. Guests witnessed Matthieu Blazy's second collection for the House amid a vast, glossy space filled with 400 vividly coloured resin chairs and a matching resin floor. Now, for the Bottega Veneta Spring Summer 23 campaign, Blazy's vision travels to the muse, offering a journey through different parts of the world, each of those starring in the campaign inform the visual codes of the imagery.
Titled Andiamo or "Let's go" in Italian, the House's newly introduced Andiamo Bag is a focal point of the campaign. It's the most recent expression of Bottega's signature intrecciato weave, iterated in a large, tote-style carry all, created as a tribute to going places.
In the images, lensed by different photographers across the globe, Blazy's reoccuring muses like Kate Moss and Emma Balfour pose in the campaign. Moss is pictured in a landscape imagined by Gaetano Pesce for the Bottega Veneta show, while Balfour is captured nearby her coastal home in Australia by Derek Henderson.
Some of Blazy's most recognisable pieces feature alongside the Andiamo Bag in the campaign, like his take on leather basics, rendered in faux denim, cotton tank tops, and checkered overshirts. Chiffon dresses with beaded embellishments are included next to the Sardine Bag, alongside multi-textured turtleneck sweatshirts.
Wherever they go, models continue to return to Milan. In an accompanying campaign film directed by Massimiliano Bomba, each character emerges into focus in Italy's fashion capital. Seemingly, the world momentarily suspends itself as they take notice of each other while moving gradually with the quiet symphony of passersby.
Blazy's third collection for Bottega Veneta is set to debut at Milan Fashion Week this February. We look forward to seeing how his interpretation of journeying and movement evolves within the Brand's Fall Winter 23 collection.