In celebration of the upcoming Lunar New Year 2022, Bottega Veneta sends vibrant digital greetings from part of the Great Wall. The Italian house, now helmed by Matthieu Blazy, has created a digital screen that spans part of the Great Wall.
The massive installation is displayed in Bottega green and a vibrant tangerine, a symbol for luck in Mandarin that reads ‘新春快乐’ , a happy New Year's wish in Chinese.
Bottega Veneta's tribute to the Lunar New Year is not purely optical, either. In celebration the Year of the Tiger, Bottega Veneta has pledged a donation that will support the Shanhai Pass’ – also known as the “First Pass under Heaven.” – renovation and maintenance, ensuring the ancient construction will remain intact for future generations to enjoy.
Bottega Veneta joins the roster of luxury fashion houses that are celebrating the Lunar New Year, Alongside Balenciaga, who have released a capsule using a similar tangerine shade, Burberry, and Gucci.
This is one of the first public activations we've seen from Blazy since he took on the role of Creative Director for the brand after Daniel Lee's abrupt exit from Bottega Veneta after a three-year tenure at the House. Blazy's first collection will be shown next month at Milan Fashion Week, provided the current COVID-19 outbreak deems it safe for in-person shows to happen once again.
Blazy carries an impressive roster of house names on his resume, including a tenure with Raf Simons at his namesake label and during his brief stint at Calvin Klein. He also worked under Phoebe Philo at Celine (rumour is that Philo personally headhunted Blazy herself) and previously served as the designer of Maison Margiela’s Artisanal couture line. We are looking forward to his debut collection with Bottega Veneta and understanding of his vision for the brand moving forward.
The installation is live from 6 to 12 January 2022.