When Daniel Lee introduced the Cassette bag for his debut Fall 19 collection presentation, we knew he was onto something good. It has all of the bones of an "it" bag, after all. A compact body, big enough to fit the essentials, small enough to accompany you at the bar. A recognisable shape with subtle, unflashy branding. Key House codes built into its DNA. This is what makes a bag "it", and Lee knew the recipe just as the likes of Gabrielle Chanel, Monsieur Dior, and Silvia Venturini Fendi have.
Since its iconic debut, the Cassette, best known for its distinct boxy shape and intrecciato weave, has seen many reimaginings that uphold its icon status. From its classic leather iteration, the bag has sprawled into upsized versions and different weaves, comprised of denim, suede, canvas, and even quilted nylon. For many, it takes years for a bag to reach icon status, or a period of celebrity distinction, like Sarah Jessica Parker's memorable dalliance with the Baguette for an entire season of Sex and The City. For the Cassette, it skipped the line. Subtle enough not to draw attention, yet emblematic enough to evoke an "IYKYK". Like cult status, by blowing up the intrecciato weave the house is so famed for, Daniel Lee gave it a new lease on life by simply reworking proportions for a contemporary wearer.
As far as celebrity affiliations go, it carries a similar street style presence that the Balenciaga motorcycle bag once did in that it is everywhere – a logo-less symbol that nods to those who get it. From Hailey Bieber to Rosie Huntington-Whiteley, to even Euphoria's golden boy, Jacob Elordi, the bag represents a genderless moment in fashion history.
As Bottega Veneta enters a new era with Matthieu Blazy at the helm, we look forward to discover what the new creative director has in store for the House accessories icon with this forthcoming chapter.