Fashion / Fashion News

BLACKPINK star Jisoo gives Dior’s SS22 collection a fresh perspective


A special bond is formed when a luxury House and its muse unite. It's an intimate and shared experience of knowing, the type that not only turns heads, but fills a room with equal parts comfort and excitement. It's a friendship – both creative and personal – that BLACKPINK star Jisoo has, and continues to share with luxury fashion House Dior. A playful, dynamic and always evolving union that is on full display in this special shoot for Dior's SS22 collection.

A partnership that originated with Jisoo heralded as a local ambassador for Dior Beauty, the duo's friendship quickly evolved – and with very good reason – when the BLACKPINK star was announced as an official global ambassador in March 2021. It's no surprise the luxury House and K-pop star are an incomparable match, with Jisoo embodying the essence of each collection like a second skin.

For this SS22 campaign, there's no absence of colour with Jisoo donning a variety of different looks from Maria Grazia Chiuri's mod-inspired collection. With defined ties to the swinging 60s and as clear a sign as ever to adopt Dior Mod head-to-toe, Dior's SS22 collection is both bold and flirtatious; an energy fashion queen Jisoo brings to the exclusive campaign video below.

Watch Jisoo star in this special Dior SS22 shoot and video below

As the House looked back to the Dior archives for SS22 – bringing back silhouettes that are clean, structured and strong, reminiscent of Marc Bohan's Slim Look collection of his tenure as creative director for Dior in 1961 – Jisoo anchors these electrifying looks in a vibrant sense of modernity. An essence that makes us all dream of being a Dior girl.

From boxy jackets and miniskirts to a yellow micro-bag version of the iconic ‘Lady Dior', Jisoo takes us around the globe and back again; landing no where else but legendary Roman nightclub, the Piper Club.



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