Black Friday greets us once again on 28 November, and we're strapping in for a big one, especially in Australia. Of course, as is tradition of late, most of the best and biggest sales start far earlier than the actual big day. In fact, there are many that are already live and pumping
While we always do our best to eschew sales that support mass consumerism and more often than not, collide with our pact to protect the already fragile climate, Black Friday can be a rare opportunity to purchase pieces for your forever wardrobe at a discounted price – when done thoughtfully of course. Our MO is to use Black Friday as an opportunity to purchase timeless pieces that have taken up space in your wish list for months, in the interest of curating a wardrobe where every single piece is special and ultimately wearable.
So in 2025, we've glued our eyes to the fashion sales. From established online retailers to smaller, more independently-owned brands, you'll be sure to find something meaningful to add to your wardrobe, especially with summer ahead. With this in mind, find below our curated list of RUSSH approved Black Friday fashion sales to shop and when to shop them.
Best Black Friday fashion sales for 2025
| Store | Sale/offer details | Start Date | End Date |
| Net-A-Porter | Up to 50% off FW25 | 24 Nov 2025 | 1 Dec 2025 |
| THE ICONIC | 40% off Fashion Styles 30%-50% off Dresses Up to 30% off Sunnies and Swim |
10 Nov 2025 | 2 Dec 2025 |
| MARAIS | Extra 20% off sale and full price items. See the full selection of international designer brands including Maison Margiela, Amiri, Alexander McQueen, Represent, Palm Angels and more |
20 Nov 2025 | 3 Dec 2025 |
| FARFETCH | Extra 20% off sale | Live now | Limited time |
| Frankies Bikinis | 20-70% off sitewide. Exlusions apply. | 24 Nov 2025 | Limited time |
| With Jéan | 30% off sitewide + in store with code: BFCM | 24 Nov 2025 | 1 Dec 2025 |
| Mejuri | Up to 30% off, with minimum spend of $150. Exclusions apply. | 24 Nov 2025 | 1 Dec 2025 |
| Arms Of Eve | 25% off online and in-store | 10 Nov 2025 | 2 Dec 2025 |
| MARAIS | Extra 20% off markdowns and selected full-price designer pieces from Maison Margiela, Rick Owens, LOEWE and more. Limited time, limited pieces. | 20 Nov 2025 | 3 Dec 2025 |
| DOTSHOP | 25% off all Skincare, Makeup, Fragrance & Devices and 25% off all Fashion & Accessories (exclusions apply) | 19 Nov 2025 | Limited time |
| FAITHFULL | Up to 50% off | Live now | Limited time |
| POSSE | Up to 60% off Archive Collections | 16 Nov 2025 | 2 Dec 2025 |
| St Agni | 30% off selected styles | 24 Nov 2025 | 1 Dec 2025 |
| The OneTwo | Up to 50% off site-wide | Live now | 1 Dec 2025 |
| Almina Concept | 25% off sitewide with the code ACTHANKSYOU25 | Live now | 2 Dec 2025 |
| MAISON ESSENTIELE | Up to 30% off store wide* (*some exclusions apply). Shop online or in the showroom Fridays and Saturdays, 10am-3pm | 19 Nov 2025 | 2 Dec 2025 |
| Calvin Klein | 40% off store wide + additional 10% off for VIP's | 20 Nov 2025 | 25 Nov 2025 |
| Rollie Nation | Black Friday Sale – 30-50% off everything. Excludes accessories. T&Cs apply. | 21 Nov 2025 | 30 Nov 2025 |
| BEC + BRIDGE | For one day only, 25% off all site-wide products. This limited time offer is available Online + In store on all products, including New Season. | 28 Nov 2025 | 28 Nov 2025 |
| CSB | Up to 50% Off Select Styles | 26 Nov 2025 | 3 Dec 2025 |
| LEO LIN | Enjoy up to 60% off the Black Friday Edit including a selection of never before marked down styles from the bestselling FW25 collection. | 24 Nov 2025 | 1 Dec 2025 |
| Bassike | Shop 30% off online and in-store and a further 10% off in Dec. Including t.shirts and tanks, shorts, signature organic jersey, and more. | 25 Nov 2025 | 2 Dec 2025 |
| NALA | 30% off sitewide | 13 Nov 2025 | 1 Dec 2025 |
| EMU Australia | 50% off sitewide | Live now | 1 Dec 2025 |
| Jo Mercer | 70% off a second pair | 10 Nov 2025 | 16 Nov 2025 |
| LORNA JANE | Up to 40% off selected styles, terms and conditions apply. | 11 Nov 2025 | 1 Dec 2025 |
| FREJA NEW YORK | Tiered discount — 20% off one, 25% off two, 30% off three+ items | 13 Nov 2025 | Limited time |
| HEAVEN MAYHEM | 30% off + Gift with Purchase | 17 Nov 2025 | 2 Dec 2025 |
| Lee Mathews | 30% off sitewide (full price Lee Mathews product). Exclusions apply. | 20 Nov 2025 | 22 Nov 2025 |
| Hommey | 25% off everything | 19 Nov 2025 | Limited time |
| The Horse | 25% sitewide running for 6 days | 24 Nov 2025 | 2 Dec 2025 |
| Almina Concept | 25% Off Site-Wide | 7 Nov 2025 | 2 Dec 2025 |
| Bondi Active | Shop 40% off selected styles + a further 10% off sale | 6 Nov 2025 | 2 Dec 2025 |
| Leset | 30% Off Black Friday. | 19 Nov 2025 | 1 Dec 2025 |
| ECCO | Shop 25% off storewide. | 22 Nov 2025 | 1 Dec 2025 |
| Scarlet | 24% off Underwear for 24 hours | 24 Nov 2025 | 24 Nov 2025 |
| NEUW | Up to 40% Off All JEANS* | 24 Nov 2025 | 27 Nov 2025 |
| Chouchou Intimates | Up to 60% off sitewide | 14 Nov 2025 | 1 Dec 2025 |
| AGMES | 25% off sitewide | 24 Nov 2025 | 1 Dec 2025 |
| Shona Joy | 30% OFF WEDDING SALE | 18 Nov 2025 | 23 Nov 2025 |
| AJE | 25% off BLACK FRIDAY EDIT | 17 Nov 2025 | Limited time |
| STRAND | Black Friday Sale: Up To 50% off | 21 Nov 2025 | 26 Nov 2026 |
| Jasmin Sparrow | Archive sale – up to 80% off past collections and one-off pieces | 26 Nov 2025 | Limited time |
| Marle | 30% off the entire Spring '25 collection | 29 Nov 2025 | Limited time |
| Carl Friedrik | Shop 30% off sitewide on luxury travel goods, including best-selling Carry On-X, Hybrid Trunks and Leather. | 24 Nov 2025 | 1 Dec 2025 |
| Superdry | Up To 50% Off Everything | 17 Nov 2025 | 1 Dec 2025 |
| Hakea | 25% Off Sitewide | 21 Nov 2025 | 28 Nov 2025 |
| SIR. | Take a further 30% off already reduced sales. | 19 Nov 2025 | 1 Dec 2025 |
| Calibre | 30% off selected styles | 27 Nov 2025 | 1 Dec 2025 |
| Assembly Label | 30% off selected new arrivals and core wardrobe essentials | 20 Nov 2025 | 1 Dec 2025 |
| Anna Quan | Up To 60% Off Selected Styles. Excludes Resort and selected Fall styles. | 19 Nov 2025 | 1 Dec 2025 |
| Wolff Studio | 20% off store-wide | 22 Nov 2025 | 1 Dec 2025 |
| Helen Kaminski | Enjoy a complimentary set of gold Helen Kaminski branded bobby pins with every purchase over $295. T&C’s apply. | 24 Nov 2025 | 14 Dec 2025 |
| MISHA | Up to 50% off selected styles. | 20 Nov 2025 | 1 Dec 2025 |
| EVERAU | 20% OFF ON SELECTED STYLES FOR BLACK FRIDAY | 18 Nov 2025 | 1 Dec 2025 |
| Saint Valentine Jewellery | Up to 40% off sitewide | 4 Nov 2025 | 2 Dec 2025 |
| Paire | Your comfy favourites are now up to 40% off. | 1 Nov 2025 | Limited time |
| Foemina | Up to 40% off select products | 24 Nov 2025 | 27 Nov 2025 |
| Verafied | 15% off site wide (including new launches) | 28 Nov 2025 | 1 Dec 2025 |
| Urban Sophistication | 25% off everything (last chance items are up to 70% off) | 18 Nov 2025 | 3 Dec 2025 |
| Original Duckhead | 10-40% off depending on stock levels | 24 Nov 2025 | 1 Dec 2025 |
| Sener Besim | 30% Off Site wide, including Jewellery and Ready to Wear, excluding new arrivals | 29 Nov 2025 | 2 Dec 2025 |
| MANNING CARTELL | 40% off a curated selection available online and across all stores | 27 Nov 2025 | 30 Nov 2025 |
| Le Specs | 30% OFF Sitewide. | 24 Nov 2025 | 2 Dec 2025 |
| Michael Hill | 25-30% off selected jewellery. T&Cs apply. | 3 Nov 2025 | 1 Dec 2025 |
| DE GAIL | Up to 50% off | 24 Nov 2025 | 2 Dec 2025 |
| ZOE OLIVIA | Up to 30% off Sitewide (including Lab Diamonds) | 13 Nov 2025 | 2 Dec 2025 |
| THOMAS SABO | Up to 50% off Sitewide | 20 Nov 2025 | 2 Dec 2025 |
| Pantheon | 15% off | 22 Nov 2025 | 28 Nov 2025 |
| ANIA HAIE | Up to 50% off Sitewide. | 19 Nov 2025 | 2 Dec 2025 |
| THE JEWELLERY BOUTIQUE | Up to 50% off Sitewide. | 19 Nov 2025 | 2 Dec 2025 |
| ELCE | Up to 70% off most loved silhouettes and past season favourites | Live now | 1 Dec 2025 |
| Kate & Kole | 15% off a select edit plus exclusive access to the Archive Collection and an additional 10% off for loyalty members (sign up to claim). | 28 Nov 2025 | 1 Dec 2025 |
| Bevilles | 50% off selected gold and selected diamonds | 24 Nov 2025 | Limited time |
| Birkenstock | Up to 45% off selected styles | 27 Nov 2025 | 1 Dec 2025 |
| FAE | 50% - 80% off select styles | 19 Nov 2025 | 2 Dec 2025 |
The brands and products we're shopping now for early Black Friday savings
Paire
Product we love: Ankle Grip Sock
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Lorna Jane
Product we love: Game Day Relaxed T-Shirt
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Arms Of Eve
Product we love: Mini Zodiac Gold Necklace
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If you want more curated Black Friday edits, we have you covered. Shop for your forever homewares from our Black Friday home sales, our ultimate list of best Black Friday sales has offers across all categories or try our edit of Black Friday beauty sales. We also have a guide to Black Friday luxury sales for those with champagne tastes. And also a guide for everything you need to know about Black Friday including its origins.
Image: Sex And The City
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
