Here at the RUSSH team, we are TikTok enthusiasts. We love the rabbit holes to fall into and the abundant distraction it brings – video content rules, as we have all learnt in 2022! Of course, one of the best parts of TikTok is connecting creatives with a greater audience, enabling creatives to share their talent and insights to the world. Happily, the beauty industry is no different, home to some of the best TikTok accounts we follow. From some of the best beauty hacks known to man and coining ample trends – hello French bob, jellyfish and wolf cut hair – TikTok's beauty space is one of our favourite communities on the app. Here, we round up 23 of the best beauty TikTok accounts to follow for inspiration and musings.
1. Finlea Ryan
@muafjryanSilly goofy mood♬ original sound - Yo Momma
From Finlea Ryan, you can expect content drops of experimental eye makeup, buttery bases and not-your-standard beauty tips and tricks.
2. Ellie Makeup Artist
@elliemakeupartist I’m bitches #makeupartist #makeuptutorial #makeup ♬ original sound - ℓifeofℓiz✺uderkirk
For those with an affinity for a slick winged eyeliner (us included), Ellie is your girl. Whether smoky, exaggerated or retro to the core, it’s the fluttery content we deserve.
3. Samira's Artistry
@samiras_artistry Somthing slight 🥳💜🚣🏻♂️#SmileStrong2021 #makeuplook #fyp #foryoupage ♬ Flex - Sappho
SamirArtistrysrty is all about colour, vibrancy and OTT looks. There’s no barely there makeup in sight, and we are grateful for it.
4. Suru and Newish
@babu_siraWait a minute…🖤♬ original sound - Niana Guerrero
Suru and Newish is one of our favourite accounts for all things hair care and hair styling, her “wash day” routines hypnotic to watch through our devices.
5. Hannah English
@ms_hannah_eDon’t forget your sunscreen! Here are five sunscreens reviewed 🏻🧴♬ original sound - Hannah English (skin +science)
From hauls to hacks, Hannah English’s feed is a saccharine feast for the eyes and ears. She takes us through her latest purchases, if they’re worth the hype and often showcases hacks for products we didn’t know we needed.
6. Rose Gallagher
@rosegallagherbeauty Lilac dinner make-up 💜 (AD info: no paid/sponsored content, includes some previous AD partners) #redness #rosacea #rosaceawithrose #rednesscorrector #rosaceaawareness #beforeandafter #beforeandaftermakeup #itcosmetics #ccnudeglow #learnwithrose #benefit #halfmagic #halfmagicbeauty #jonesroad #jonesroadbeauty #bobbibrownuk #clinique #nudestix #lilac #lilaceyes #y2kaesthetic #y2k #2000s #2000saesthetic ♬ Lazy Sunday - Official Sound Studio
Similar to Hannah English, Rosie Gallagher is another beauty TikTokker doing God's work. She provides tricks and tips on how to accentuate your best features with a no fuss approach.
7. Cut Creaser
@cutcreaserthis look was actually so therapeutic♬ Super Freaky Girl - Nicki Minaj
What’s in a name, right? With Cut Creaser, expect abundant eye makeup that, while not easy to replicate at home, is satisfying to watch be applied, leaving you awestruck after application.
8. Ashley Quiroz
@ashleyquiroz_ Reply to @getthatba0 even better 😮💨 feeling like @TJ ♬ BIZCOCHITO - ROSALÍA
Ashley Quiroz knows how to make opulent glamour appear the simplest of feats to achieve, something we are enviable of. Her videos are an act of escapism from our concealer, mascara, brows routine.
9. Char Barker
@charbarker ad 3 of simple summer eye & lip combos 👁💋 all under £10 !!! The quality is just 👌🏼🏼 you need to try these!!! All from 17 cosmetics @bootsuk #unbeliveablebeauty ♬ original sound - Char Barker
Monochrome moments, pops of glitter and event beauty are Char Barker’s specialisation, each video sure to bring a new look to inspire us for our next outing
10. Margie Zank
@margiezank Reply to @luv4miiaa ♬ original sound - Esteve
Margie Zank’s TikTok content is all about honest reviews and feedback on some of the cult-beauty buys on the planet, a handy person to follow in our eyes.
11. Ahliyah Michelle
@ahliyahmichelle Two ✌🏽 Ways Powder Foundation is Going to Elevate Your Makeup! ✨ ft. @onesize Turn Up The Base Versatile Foundation Powder // @fentybeauty Pro Filt’r Soft Matte Powder Foundation #powderfoundation #beautytok #makeuptipstiktok ♬ original sound - Ahliyah | Beauty Elevator
In the name of simple yet effective hacks, Aliyah Michelle is the girl to know! She’s here to show us her nighttime routines, how to get the most out of your powders and go-to products to know.
12. Caitlin Raine
@caitlinrraine ❤️ color series: red ❤️ and thats the last of it!! series is finished :) #redmakeup #editorialmakeup #graphiclinerlook #eyemakeuptutorial #makeuptutorial ♬ thotgoth anthem by killboy grillz misery business - twatmonkey5000
With a touch of cottagecore and whimsy, Caitlin Raine’s beauty TikTok account oozes femininity and pastel charm.
13. Illumin Arty
@illumin_arty @milanreddydevlin did my makeup and the transformation is just unreal ✨💕 #makeup #makeuptransformation #fyp #transition #makeupartist ♬ original sound - mclyq
The brief for Illumin Arty is colour, colour and more colour. Sutbelty has no place on this feed – it’s a place for those with an affinity for more-is-more.
14. Elise Pitt
@elpltt_ Red lips are always fun 👁👄👁 #makeuphacks #lipstick #foryou ♬ original sound - <3
Elise Pitt is the guardian of red lips and winged eyeliner. Two beauty looks that can be tricky to achieve unless you have a decidedly straight hand, her videos will help you nail the look each time.
@_aaliaaaa Smokey eye made easy! #makeuptok #smokeyeyelook #browneyemakeup ♬ Die Hard - Kendrick Lamar & Blxst & Amanda Reifer
The bio reads “makeup and skincare obsessed.” Enough said in our eyes, for Aalia takes us on an immersive look inside her regular beauty routines and the skincare applications that follow after the day is done.
16. Dumb Makeup
@dumbmakeup This glitter gonna make me act uppppp #ForzaHorizon5GO #roborockrun #fyp #makeup ♬ wink - ￼
There’s nothing dumb about Dumb Makeup’s account, her tips and tricks are, in fact, quite smart. Adding pops of colour to her eyeliner or using said liner as part of her brow routine, you never know what you may get.
17. Alexandra Anele
@alexandra_anele Last night the bf took me to NFL honors & we left early to get barbecue 🍖 But here’s the look I wore 🙃💚 #grwm_aesthetics #fyp #makeup #fashion ♬ Something Good - Ellen Once Again
Alexandra Anele’s videos are crisp, clean and often take you through step-by-step guides on how to achieve a look.
18. Dasia Janae
@dajjrambo GRWM: Easter Sunday 🌸🌷🌼 #grwm #easterootd #makeup ♬ original sound - :)
Dasia Janae’s content varies from hair, makeup and skincare tips, to full application videos that have a hypnotic quality to their make.
19. Danielle Macaran
We can admit one of our favourite things about Danielle Macaran’s account is how she blends her makeup in videos. There are even videos made specifically of her blending, just like the one above. Trust us.
20. Alice T
@alxcext snapped! @bareMinerals ♬ original sound - Alice T
Alice T doesn’t only show us how she applies her looks but will also engage with followers through Q&A videos, allowing for her personality to shine through even further.
21. Ellie Addis
@ellieaddis AD celebrate christmas with @florence by mills 🎅🏻 the new 12-Day Advent Calendar & London Fog Gift set would be the perfect gift for a skincare & makeup enthusiast 💝 all products are ingredient conscious, vegan & cruelty free! available to purchase at @BEAUTYBAY link in bio🎄#florencebymills ♬ original sound - ✰ Christmas sounds ✰
Combining her vintage fashion sense with quirky beauty looks, Emily Addis’ TikTok account is one we can easily fall down a rabbit hole into a sea of her content.
@gabxxrielle Hair is lush 🍷 by the best @theblondebaraz ✨ @unitehair ♬ original sound - Ian Asher
All about hair! Not only does Gabxxxriele showcase her makeup ideas and concepts, she gives serious hair envy with frequent videos of how she tames her mane.
23. Sabrina Alexander
@sabrinalexandr I look hot in it 🔥 @tiesto @charlixcx #HotInIt ♬ Hot In It - Tiësto & Charli XCX
An account all about the eyes, for those of us who find the application of eye makeup heavenly viewing.
If you're still in analogue mode (read: an Instagram user), never fear as we have also scoured Instagram for the best beauty accounts to follow and populate your feed with sharp wings, cut creases and a dumpling skin glow.