RUSSH Magazine

Behind the scenes at SIR’s Resort 20 launch

PHOTOGRAPHY Claudia Smith PUBLISHED Fri, 25 Oct 2019 - 6:38 am

High tide. Photographer Claudia Smith sends postcards from SIR's oceanside launch for its Resort 20 collection.

Before wristbands were scanned or stages came into view, we made our first stop of the day: the Pandora styling suite.

Nike’s Surf Symphony kit pairs summer-ready design with technical precision — plus a new neuroscience-backed approach to athlete preparation.

“You know, life is too short to wear shit clothes.” – Jacob Elordi