Inspiring makeup artist beauty Instagram accounts to follow in 2024

The internet is a melting pot of makeup inspiration. From emerging to established artists, there's an endless stream of looks, techniques, colour combinations, trends textures and products recommendations available to us. If you're sick of looking like yourself, interested in up-skilling, bored of no0makeup makeup or just simply love looking at beautiful images, the beauty Instagram zeitgeist is the digital place for you.

From brown lips to orange liner, shocking pink blush to grungy Bambi lashes, find all the very best beauty Instagram accounts and makeup inspiration on the internet according to Russh below.

Industry Icons

These are the names that will go down in history; the creatives that have masterminded campaigns, invented techniques, initiated trends and changed the face of beauty in the process, from Mother Pat McGrath to French poster girl Violette.

Pat McGrath

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A post shared by @patmcgrathreal

Peter Philips

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A post shared by Peter Philips (@peterphilipsmakeup)

Jo Baker

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A post shared by JO BAKER (@missjobaker)

Pati Dubroff

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A post shared by pati dubroff (@patidubroff)

Violette

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A post shared by Violette (@violette_fr)

Lisa Eldridge

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A post shared by Lisa Eldridge (@lisaeldridgemakeup)

The new guard

And now for the trailblazing beauty Instagram accounts. While all of these artists are established, the represent a new wave of fresh young talent and the distinct aesthetic to match.

Marcelo Gutierrez