Riccardo Tisci’s latest vision for Burberry unites the magic of the sea with a memorable British attitude for the brand’s new campaign, Tempest, and feels nothing short of transcendent. In collaboration with directors Danko Steiner and Nick Knight, Tisci showcases the inclusivity of a 21st century Burberry by contrasting a revived elegance with an urban grit.
RUSSH receives an exclusive behind-the-scenes look at Steiner’s journey through the new collection, where Irina Shayk and Freja Beha Erichsen embrace the elements of British weather and refined silhouettes. In this exclusive look, we get caught in a moment of nostalgia through a delicate roll of film. Through its throwback vintage feel, we are reminded of Burberry’s historical roots, before realising its modern transformation through new iterations of classic pieces, such as the Thomas Burberry Monogram and the Icon stripe.
A delicate feeling is embodied through the collection’s weightless faux fur detailing and silk shirting, which serve as the perfect vessels for its bolder maritime motifs and structured tailoring. This contrast of the structured with the rebellious are Tisci’s key inspirations for a new era, defining ‘England as a country of contrasts’. Steiner’s moment by the sea is one of two presentations in the new campaign series, complemented by Nick Knight’s response that features rebellious models in urban street style pieces.
We haven’t quite seen Burberry like this before. Something about Tempest feels more magnificent, more personal. Irina Shayk slipping into the ocean and a feeling of bliss speaks to a unique sense of calm for Burberry as we catch a glimpse of her statement oyster and pearl earrings. The inclusivity of the collection and its mood is realised in the faces and feelings of models Sora Choi and Maxwell Annoh (who makes his Burberry campaign debut), describing the collection as a “game changer” with renewed London energy.
The full collection is available now on Burberry.com.