Olivier Rousteing has truly pushed the envelope throughout his ten-year tenure as Creative Director at Balmain. What with Balmain Music Festival's second instalment at Paris Fashion Week drawing closer, (oh how we wish we could attend!) his next venture should come as a surprise to absolutely nobody. Yesterday, on Instagram, Rousteing teased us all with the trailer for a short-form miniseries, Fracture, signalling Balmain's first foray into the world of entertainment.
Partnering with British network Channel 4, Rousteing created five eight-minute episodes that will present Balmain's Fall 2021 collection, in lieu of a more traditional style campaign. Shot over the period of a week, between L.A and Mexico in May, Fracture zeros in on the mysterious Le Rêve Motel on the outskirts of L.A.
From this desert outpost, singer-songwriter Jesse Jo Stark steps in as the lead role of Mya. She is joined by the besuited and lovely Tommy Dorfman, Ajani Russell from Skate Kitchen and Charles Melton from Riverdale. What is the series about? So far we know it will follow Mya and her sibling, Ari, played by Dorfman, as they grapple with issues about creativity and family.
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In an interview with Variety, Rousteing said, "The fashion industry is in need of new narratives and new ideas. So, maybe it was the pandemic that pushed us — but for this year, my team and I were determined to break away from the pack."
"It definitely seemed like the time to do something fresh. We spent a lot of time brainstorming and discussing the possibilities of innovative ways of showing the house creations and the ideal manners of reaching wider audiences," he continued.
The highly anticipated miniseries will launch globally on September 2 at Fracture's very own website. While we wait for the very short, very snazzy series to grace our screens, head over to the site where you can watch the trailer and rile yourself up for what's to come.