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Armadillo’s new ‘Petra’ rug is a cloud-like canvas for all of life’s gentle rituals

Armadillo's new Petra rug is a cloud-like canvas for life's rituals

Home, for most, is a place of sanctuary – a carefully curated space where we get to cultivate some semblance of peace, routine and to indulge; leaning into a slower pace and forging gentle, everyday rituals. Like the bower bird, we're innately drawn to collecting beautiful and sentimental objects for our nest, instinctively embodying a sense of pride and personal connection with our space.

It's this ethos that drives Armadillo's new 'Petra' rug collection, made up of hand-knotted berber-style rugs, crafted from New Zealand wool into a lush and voluminous texture. Cloud-like in silhouette, it's akin to bare canvas, ready to carry you, underfoot, as you forge rituals in your space – like the ceremony of putting a kettle on to boil, or the observance of your nightly indulgence in a favourite television program.




At 30mm thick, the 'Petra' is the brand's plushest to date – hemmed in by plaited tassels that bring together the styles of a 70s-inspired shag and the traditional berber styles from Morocco. Grounding yourself in its knotted wool is like taking a weight off; a meditative effect underfoot.

The tactility of our home – smooth woods, soft carpets, dimpled ceramics and delicate scents – plays such an important role in differentiating our space from the outside world, enveloping us in a sense of ease. A well-considered interior sets the tone energetically – because how our surroundings are and feel, directly influences how we are, and feel.

Redolent of earthy, elemental purity – the 'Petra' is reimagined across five colour ways – Storm, Arctic, Cloud, Blanc and Sparrow. The palette remains muted and refined, an exercise in creative restraint that speaks to the idea of a blank canvas, offering a contemporary and laidback elegance that invites us to pause.



To soundtrack the formation of these daily rituals, Armadillo have curated a playlist of sonic inspiration. It's an audible counterpart to the soft, lush feeling of their new range, which you can shop online or in stores with Armadillo.


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