Bulgari has announced its 2022 brand campaign entitled Unexpected Wonders, showcasing some of the House’s signature icons alongside a roster of talented individuals. The stars of the campaign are Zendaya and Anne Hathaway, alongside BLACKPINK’s Lisa, Priyanka Chopra Jonas and actress Shu Qi.
The new campaign was elegantly shot in Rome, a city never ceasing to amaze and serve as an infinite well of inspiration for Buglari, inviting onlookers to fully appreciate the joy of sourcing from the smallest, simple things. Ultimately, the ordinary can become extraordinary in the eyes of Bulgari.
Hathaway is captured wearing decadent High Jewellery creations alongside timeless pieces from the Serpenti range in addition to refined jewellery and watches from the Divas’ Dream collection. Additionally, Zendaya is shown wearing pieces of High Jewellery as works of art and expresses her personality through the B.zero1 and BB collections.
Alongside still life images lensed by Dan Jackson, Zendaya and Hathaway act as the protagonists of a brand film directed by Polo Sorrentino, an Academy Award winner. Showcasing small and large wonders, the pair explore a magical rain of flowers and sweeping views of majestic Rome, admiring the eternal city. Dancing in rooms of a sumptuous palazzo, clad in Buglari jewels, it is a celebration of freedom and sweet memories.
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Chopra Jonas is seen wearing the High Jewellery and Serpenti collections alongside Lisa in the B.zero1 rings, of which she has been an ambassador for sometime now. The singer also shows her sophisticated side through wearing pendants from the Divas’ Dream collection, epitomising diversity and inclusion as a key pillar to the Bulgari brand.
Hathaway and Zendaya have had a busy few weeks alongside their Bulgari campaign, with Hathaway swanning around Cannes while promoting her new film and making waves for both her off duty and red carpet style choices. Similarly, Zendaya was recently named one of TIME Magazine’s Most Influential People of 2022.