With Christmas just around the corner it's officially festive season. That means it's time to pull out your favourite evening bag and those party shoes you've been staring longingly at all year. The perfect addition? A free AïANA yellow gold cultured diamond necklace. Worth $880, you'd be crazy not to enter.
Born out of a desire to do better, the AïANA brand is built on the notion of transparency and sustainability - without compromising on quality.
So what does that actually mean?
For founders Sue Lim and Kim Farrugia it means finding a way around the environmental and ethical issues the traditional jewellery industry faces.
After years of research the duo discovered that even industry gold standards for diamonds leave a lot of leeway for shady industry practices. The only way to create a better alternative was to work exclusively with lab created diamonds. Which is exactly what they've done.
If you've not done much research into lab created diamonds then you might be wondering whether they are actually the real deal. The answer is yes.
Contrary to what some will try to tell you, lab created diamonds are not 'fake' or 'synthetic', they are real, pure crystallised carbon diamonds. These stones have essentially the same optical, physical and chemical properties as mined diamonds - just without the guilt.
A modern interpretation of a classic bezel set diamond, the Shadow Necklace is a go-to everyday look. Layering more your style? It's perfect for that too, featuring a delicate solid gold chain with just enough boldness and sparkle.
View this post on Instagram
How to enter: