Fashion / Fashion News

Inside Chanel celebrates 100 years of celebrity with Chanel N°5



Avant garde, a revolution, a manifesto. Chanel awakens the allure and the masterpiece, launching its new episode of Inside Chanel, celebrating 100 years of celebrity with Chanel N°5.

Created in 1921 by Mademoiselle Gabrielle Chanel, Chanel N°5 is an icon among many. Revolutionary, a pioneer and the first perfume to be imagined by a woman for women, the new episode of Inside Chanel takes a glance back at 1oo years worth of monumental history and the great taste makers that helped secure the perfume as a cultural legacy.



N°5 being Mademoiselle Chanel's favourite lucky number and the fifth scent in the perfume sample to be selected, the episode celebrates Chanel's first perfume and 100 years of celebrity, providing a beautiful visual manifesto and memoir into the history of the perfume and its making. Iconic and the first of many, N°5 was the first perfume to be advertised on television as well as the first perfume to enter the Museum of Modern Art. For what later became a cultural and feminine phenomena, N°5 became a status symbol for class, modernity and elegance - “a woman’s fragrance with the woman scent”.

Marilyn Monroe confessed she wore a few drops of Chanel No.5 as sleepwear followed by Andy Warhol screen printing the bottle and transforming the perfume into an iconic piece of pop art. And today, Chanel N°5 still continues to make its mark as a symbol of creativity and the contemporary.

Remaining the backdrop to countless stories and fantasies, Chanel N°5 is made for the woman who chooses who they want to be. Likened to a coat of invisible armour, the essence of femininity is encapsulated in the posterity of the fragrance with the help of muses such as Catherine Deneuve, Carole Bouquet, Nicole Kidman and Marion Cotillard. Celebrating 100 years of iconic status, the new episode of Inside Chanel only reinforces how Chanel N°5 will always be a few steps ahead of anyone's time.


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