In welcome news, YSL Beauty has announced its local partnership with specialist intimate partner violence (IPV) organisation FVREE. The venture is part of the global ‘Abuse is Not Love’ program, which aims to prevent and fight against IPV.
In Australia, one woman is killed per week by her intimate partner. It's a horrifying but very real problem, and one that affects every culture, religion and socioeconomic group. Of those affected, women are most at risk, specifically those aged between 16 and 24.
FVREE is a non-for-profit that's been supporting and championing women and children in vulnerable positions for almost 30 years. Their work aims to undo the cycle of IPV, focusing on prevention, early-intervention, response and recovery, all with the end goal of disrupting violent cycles (a note that IPV includes physical abuse, but also emotional abuse and controlling financial behaviours). Not only do they offer direct and immediate support to those affected by IPV, but also facilitate training as well as youth programmes to education on gender equality and respectful relationships. FVREE also offers guidance to anyone who suspects a loved one is experiencing violence or manipulation at home.
Through this important partnership, YSL Beauty has goals to raise awareness on IPV creating real, long-term change in Australia via three main pillars:
- Interactive workshops for YSL Beauty’s network of beauty advisors, educating them to spot possible signs IPV (remembering that these advisors interact with hundreds of people per week).
- Internal training for corporate employees and the leadership team, building their ability to support colleagues who may be experiencing IPV at home.
- External training programs created for for young Australians to equip them with the confidence to respond to intimate partner violence in their community.
YSL Beauty expects to have 1000 persons trained by the end of this year (an impressive feat).
The 'Abuse is Not Love’ initiative was originally launched in 2020 in Paris, and has since launched in Australia (you can watch part of the international campaign, as shared via Instagram, below). Globally, 'Abuse is Not Love' aims to fund academic research while educating 2 million people to better support those affected by 2030.
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Learn more about their important work and ways in which you can support the cause here.
