When Whitney Peak landed her breakout role as the mysterious outsider, Zoya Lott, in HBO's Gossip Girl reboot, fame was quick to follow. The 20-year-old Ugandan-Canadian actress is teeming with all the qualities associated with the youth of today. She's spirited and confident, switched on and supremely stylish – a fact RUSSH was quick to cotton onto. It turns out we're not the only ones in admiration of Whitney Peak. This morning, Chanel deepened their connection with Peak, announcing the actor as the new face of the Chanel Coco Mademoiselle fragrance.
Made for the independent-minded and mischievous woman, Whitney Peak is a natural fit for the Coco Mademoiselle fragrance. Bold and charismatic, like Peak the perfume contains multitudes. It's at once amber-driven and warm, but with a surprising freshness too. Jasmine and rose are layered over a smokey and earthy blanket of patchouli and vetiver – bold notes for fearless women.
Speaking about her new appointment with the House of Chanel, Peak said, "Honestly, I never dreamed I’d get the attention of such a reputable House, let alone the pleasure of working with and representing them. I’m looking forward to showing how versatile and timeless Chanel is.”
It's not the first time Chanel and Peak have aligned. Back in March 2021, Chanel tapped Peak as its US ambassador. Exactly one year later, the two came together again for the Chanel 22 Bag campaign where Whitney Peak joined Margaret Qualley and Lily-Rose Depp in animating the slouchy bag made for women on the go to reflect their own unique lifestyles. Safe to say, the partnership between Whitney Peak and Chanel is a long time coming.
With three yet-to-be-disclosed projects in the works and the official campaign for the Coco Mademoiselle fragrance to launch later in March, it's clear Whitney Peak is a woman whose career is sure to reflect her surname.