A new primitivism. Marni’s AW 18 campaign offers a glimpse into the world of designer Francesco Risso, creative director and heart and soul of the brand. The film encapsulates Risso’s exploration of the philosophical conflict between nature and technology; a term he coined ‘technoprimitivism’. Vintage flavours are at the forefront of this collection – think vivid block colours, clogs, zebra prints and sequinned dresses, showcased with the raw energy and romanticism that is quintessentially Marni.