Welcome to a new dawn. It pleases me greatly to announce that Timothée Chalamet is officially a Chanel boy. The French house made the announcement this morning, crowning the cinema darling its new face of men's fragrance, Bleu de Chanel.
It feels weird to note that this is the first time Chalamet has been tapped as a fashion or beauty ambassador – he was previously unattached to any brand, save for his partnership with Cartier as a friend of the House. However, the pairing is a natural fit for many reasons, especially given Chalamet is half French himself.
Chalamet steps on to carry on the tradition that began with Gaspard Ulliel's appointment as the face of Bleu de Chanel in 2010. The French actor was the first male Chanel ambassador and held this post for 12 years until his untimely death in 2022.
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For Chanel, the partnership was only a matter of time. Chalamet, the House told RUSSH, "personifies the visionary and edgy spirit of the next chapter of BLEU DE CHANEL: a man who does not limit himself to the ordinary boundaries life sets and looks beyond what is visible".
Many will agree that Timothée Chalamet is enjoying a thriving career. His breakthrough role was, of course, Luca Guadagnino's 2017 masterwork Call Me By Your Name. Since then, Chalamet has signed onto countless films, including Greta Gerwig's Lady Bird and adaptation of Little Women, Guadagnino's tender cannibal love story, Bones and All, the Dune film trilogy, a Bob Dylan biopic and finally, Wonka, the musical that charts Roald Dahl's beloved confectioner's origin story.
The Blue de Chanel campaign, which is shot by Mario Sorrenti, will emerge in June 2023 along with a bespoke film directed by previous Chanel collaborator, Martin Scorsese. Explore the Bleu de Chanel fragrance at the Chanel website.