Fashion / Fashion News

Tiffany & Co. unveils a new look for its NYC flagship, The Landmark

tiffany & co. the landmark

In the 83 years Tiffany & Co. has held its post at 57th Street and Fifth Avenue in New York City, it has only recently undergone its first extensive renovation. Proof that the luxury jeweller has always built things to last. A new look warrants a new name, and the flagship, which is expected to open its doors later this month, has been christened The Landmark.

As one of the largest Tiffany & Co. boutiques in the city, the sheer size enabled architect Peter Marino, along with Shohei Shigematsu of OMA New York, to reimagine the boutique as bustling cultural hub that represents the Tiffany & Co. identity beyond jewellery, creating spaces informed by architecture, hospitality, art and design.

tiffany & co. the landmark

The Landmark spans ten floors, with the addition of an al fresco rooftop space to replace the 1980s office buildings. As clients experience the newly renovated space, they first encounter the glass cases of jewellery illuminated by the skylight above. Peppered throughout the building you'll find a host of artworks, including newly commissioned pieces, with works from Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham.

The eighth and ninth floors will serve as dedicated museum and exhibition spaces, meanwhile the ground level is ensconced by quintessential New York City scenery through video walls that project sweeping views of Central Park and the Manhattan skyline when turned on and serve as mirrors when turned off. Elsewhere you'll find the Blue Box Cafe, the brainchild of New York chef and restaurateur Daniel Boulud, where a seasonal daytime menu, breakfast, tea, a private dining area and bar are open to experience for guests of Tiffany & Co..

tiffany & co. the landmark

A sculptural spiral staircase winds through the heart of the store, connecting levels three through eight and designed to reflect the sensual and organic visual language favoured by Elsa Peretti.

To celebrate the reopening of The Landmark on April 28, Tiffany & Co. will debut limited edition eyewear, watches and pieces for the home. Learn more about The Landmark, the Fifth Avenue flagship store, at the Tiffany & Co. website.

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