Fashion / Fashion News

Behind the scenes of the Tiffany & Co. Lock campaign with newly appointed ambassador, Florence Pugh

tiffany & co florence pugh

Love on lock. If there's one love language Tiffany & Co. understand deeply, it's the act of gift giving. Be it romancing a lover or showing a family member how much you care, jewellery can say it all without uttering a single word. Sentimental, emotional, physical and valuable, the Tiffany Lock collection was created to adorn your nearest and dearest. And as the luxury jewellery expands upon the Tiffany Lock repertoire, it welcomes a new member into its family as well: introducing, Florence Pugh.

Pugh's recent appointment sees her join longstanding Tiffany & Co. global ambassadors such as BLACKPINK's Rosé, Jimin from BTS, and Nancy Ajram in the latest Tiffany Lock campaign, released on August 1. A commanding and dynamic force in Hollywood, Pugh is a natural fit for the House, whose heritage is one underscored by excellence and an indefatigable magnetism.

It seems fitting then that Pugh should assist in introducing the latest designs of the Tiffany Lock collection, including a refreshed Lock Bracelet which debuts in 18k white gold with half pavé diamonds and half baguette diamonds. Elsewhere, Tiffany & Co. also launches an array of gender neutral earrings, pendants, rings and a bracelets in its beloved diamond and gold collection.

tiffany & co florence pugh

Symbolising an unbreakable bond, the lock motif is deeply ingrained in the history of the luxury jeweller. It was first inspired by an archival padlock from 1883 and has become a signature of Tiffany & Co. in the century since.

"We are excited to showcase the new expressions of the Tiffany Lock motif,” said Alexandre Arnault, Executive Vice President of Product and Communication at Tiffany & Co. “Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837," Arnault furthered.

tiffany & co florence pugh


Explore the latest Tiffany Lock collection at Tiffany & Co. boutiques or online now.

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