Move with the music, feel like a local, all in Loewe. The third collection created in collaboration with the iconic Paula’s boutique in Ibiza, this iteration focuses on vibrant colours, loud patterns and sophisticated lines. Dubbed ‘bohemian metropolitan’ (arguably the most perfect sounding fashion fusion), the collection features both women and menswear lines, alongside coveted staples such as monochrome sunglasses, panelled bags, vibrant accessories and even a beach towel.
Designed to complement the Ibiza lifestyle, the 2019 collection combines the classic Loewe style with an unparalleled sense of fun, aligning Paula’s ethos with the Loewe image. The capsule draws on iconic archive prints chosen specifically by Jonathan Anderson, Loewe’s creative director, in the search for the perfect celebration of the island’s unique atmosphere and culture. A heavy focus on sun-bleached colour and soft pastels on organic fabrics such as terry towelling, jersey and cotton crotchets are explored in the ready to wear line, accented with wooden beading, tassels and drawstring ropes to add the touch of magic the Balearic Island’s create.
A cult retailer internationally known for its unique atmosphere and devotion to cultivating the creative spirit, Paula’s party is now set to make its way to Australian shores. Travelling all the way to Melbourne’s Marais store on Bourke Street, Loewe Paula’s Ibizia will set up shop in this luxury location for the month, from May 2 to 23. This is the first time that the collection will be available to Australian lovers of Loewe, and will also be available for purchase from Westfield Chadstone boutiques.
Weave the summer into your winter wardrobe with a collection that evokes a feeling of warmth from every angle.