
Forgive me, but does anyone actually watch the Super Bowl for the football? I mean, of course, NFL fans do. But I’m talking about the people who only just learned the term “tight end” thanks to Travis Kelce (and quite frankly, still find it a little ridiculous that it's a real position). For the rest of us, the spectacle lies elsewhere – the halftime show, the commercials, the fashion. The proof? An estimated 117.3 million people tuned in yesterday, but I’d wager half were there for Kendrick's Celine bootcut jeans than the score.
The Super Bowl halftime show is the Met Gala of sports, a playground for high-voltage styling. From Prince in a perfectly tailored turquoise suit to Beyoncé in DSquared2 channeling Michael Jackson, the fashion is as crucial as the setlist. As we reflect on this year's Super Bowl fashion moments, we’re looking back at the most unforgettable style moments in Super Bowl halftime history.
Kendrick Lamar in 2025
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Lamar’s custom pgLang x Martine Rose jacket was matched by fans wearing Willy Chavarria-designed merch from his blockbuster performance. And of course, who isn't talking about those Celine boot-cut jeans he wore?
Rihanna in 2023
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Wearing a Loewe jumpsuit, Alaïa coat, and Maison Margiela x Salomon sneakers.
Snoop Dogg in 2022
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Performing alongside Eminem, Dr. Dre., Kendrick Lamar, and Mary J. Blige.
Bad Bunny in 2020
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Wearing custom Last Heirs and Swarovski Nike Blazers. Performing alongside JLo, Shakira and J Balvin.
Lady Gaga in 2017
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Wearing custom Versace.
Beyoncé in 2016 and 2013
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In 2016 for her powerful Formation performance, a tribute to the Black Panthers and Michael Jackson, Beyoncé wore DSquared2, while she opted for a Rubin Singer bodysuit in 2013.
Madonna and Nicki Minaj in 2012
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Madonna wore three Givenchy Haute Couture looks while Nicki Minaj wore Fausto Puglisi.
Prince in 2007
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Wearing a turquoise and orange suit which is currently on display at the Rock and Roll Hall of Fame.
Paul McCartney in 2005
In a red star long-sleeve and pinstripe suit. I would like to make this my work uniform.
Janet Jackson in 2004
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Perhaps, the most notorious halftime outfit of all time. ICYMI: Janet Jackson and her stylist had engineered a wardrobe stunt, where the iconic Alexander McQueen bodysuit would be tugged to reveal a red corset underneath. Having not practiced the move and only informed of it on the day, Justin Timberlake pulled at her costume and exposed Jackson's breast. Disgraced former CBS CEO Les Moonves was up in arms about the accident, and did his best to bar Jackson from industry events like the 2004 Grammys. All these years later, we can't believe all the fuss. Janet is a queen.
No Doubt in 2003
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Gwen Stefani wears a bedazzled corset, red bra, low-rise pants and boxing boots.
Britney Spears in 2001
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Wearing a cropped Aerosmith band tee, metallic NFL-branded jeans, and a sock sleeve. Peak Y2K style.
Queen Latifah in 1998
In a paisley duster coat, lace corset, and corkscrew curls.
Diana Ross in 1996
Four outfit changes... mother.
Michael Jackson in 1993
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The best to ever do it. Wearing a military jacket which he later took off to reveal a white shirt and t-shirt underneath.