Founded in 1914 and from what grew from a family owned tailoring house, Sportscraft have come a long way and since then have become a big part of Australian history. Carefully crafted and always remaining true to the Australian style and heritage, it is no wonder Sportscraft now herald themselves as Australia's most trusted lifestyle brands.
Sport is also an intrinsic part of Australian culture; it's embedded in our DNA. So it may make sense then that Sportscraft be asked once again, marking the brands eighth time running, to partner with the Australian Olympic Committee as the exclusive designers of the official Australian Tokyo Olympics uniform. Following on in the theme of everything iconically Australian, Sportscraft, AOC and footwear brand Volley unveiled its official Tokyo Olympics uniforms at Wylie Baths, named after one of Australia’s first female Olympic swimmers Mina Wylie, overlooking Sydneys most magnificent Coogee Beach.
The exclusive design briefing read "contemporary, modern, refined, sophisticated, wearable & practical," instructing that the official uniforms were to make our Australian athletes "proud, inspired and honoured." With any official Olympic uniform; comfortability and wearability were of high consideration as well as representation, temperature control and ease. One by one, dressed in our emblematic colours of green and gold, our Australian Olympic athletes marched down for the official unveiling, bearing the new designs inspired by both the angles and lines of Tokyo Shibuya city and of our very own Southern Cross.
“It’s been a very hands-on and collaborative process working with Sportscraft,” stated Ian Chesterman, Chef de Mission for the 2020 Australian Olympic Team, "our partnership is founded on a long-standing history of respect and commitment. There’s certainly a high degree of trust there, and an avid appreciation for what the iconic brand represents. They are a true reflection of the Australian lifestyle."
955 athletes and officials have been individually fitted with the specialty uniform, exclusively made to measure for the athletes. The uniform capsulizes offers a fresh lens with multiple options including casual style shirts and blouses followed by the hero piece; the official Olympic bespoke blazer embroidered with the names of 320 Australian gold medallists inside the chest of the jacket.
The official clothier of the Australian Olympic team and a message of hope, resiliency, community and true sportsmanship; more information on Sportscraft and AOC official Tokyo Olympic uniforms is available now on sportscraft.com and olympics.com.au.