Fashion / Feature

Shades of you: Ana Kraš captures the new campaign from Paris Georgia

Light and shadow, and all that falls in between. Photographer and artist Ana Kraš turns her lens towards the SS 19 campaign by Paris Georgia. Using close friends as muses for the new collection, founders Paris Mitchell Temple and Georgia Cherrie took to the streets of Paris with comrade and model Emma Champtaloup. “Emma is one of our ultimate muses and we knew that Ana [Kraš] would capture her perfectly – she took full creative direction. It was all put together very naturally, a group of friends roaming the streets of Paris. Emma was in the early stages of her pregnancy with her second baby, which made the shoot feel even more feminine and powerful.”

“[The defining mood of this collection is] female form and empowerment.”

“For this collection we found ourselves especially drawn to brighter tones and experimenting with colour blocking, which we tied into our signature pieces. We explored custom made trimmings and created horn buckles, which are the focal point of our tailored suits and a definite favourite in the collection.”

“We met Ana through our New York showroom … We have always admired her work as a photographer but also as an artist and furniture maker. Her eye is so uniquely hers and she captures our clothing and our mood just perfectly.”

“We love the design process, creating the collections is what we truly love to do, shooting the campaigns – working with people we deeply admire and respect and only ever dreamed of working is a big one and of course travel – we love New Zealand but being able to centre travel around our jobs is the best, we feel so lucky.”