Fashion / Style

Saint Laurent’s new art series debuts with Daidō Moriyama

Saint Laurent is revered the world over for its distinctive and idiosyncratic sartorial attitude, and its latest project, SELF, is no different. Curated masterfully by creative director Anthony Vaccarello, the project asks handpicked artists to respond to the brand’s essence and ethos within their chosen medium, depicting the multi-faceted Saint Laurent woman, and allowing the brand to act as a vessel for the creativity that exists in the world by building a platform through which it can be seen.

The first contributor for SELF is photographer Daidō Moriyama – a prominent and highly influential figure in Japan during the 60s. Renowned for capturing contrasting black and white stills that utilised themes revolving around post-war issues, Moriyama takes us to the streets of Japan for his series, photographing models dressed in Saint Laurent traversing the streets with rapid flair. The collaboration orchestrated by Vaccarello for SELF is pure alchemy; both Saint Laurent and Moriyama are well-recognised for their monochromatic style and rock appeal, and if Moriyama’s debut instalment is any indication, SELF is sure to spark the innate creativity that flows within us all.