Draped in velvet on an urban adventure, actor Jared Leto and singer-songwriter Lana Del Ray star in Gucci’s new campaign for dual fragrances Guilty Pour Homme and Guilty Pour Femme. Directed by Glen Luchford, the film captivates from first frame. Del Rey, resplendent in crystals, sips coffee at a Twin Peaks-esque diner, a tiger wanders nonchalantly past the dancing duo in a laundrette, Leto channels his inner child on a supermarket spree and coffee is poured by the one and only Courtney Love. Transforming the innocuous into the extraordinary, nothing has ever felt more Gucci.