Before TikTok derms and internet experts, we had Paula Begoun and her book, Don't go to the Cosmetics Counter without me. The explainer blew the lid on beauty, separating ingredient science from marketing fluff. Begoun became a bit of an icon, and in 1995 created her own skincare line, Paula's Choice. It was actually one of the world's first online skincare brands — very forward-thinking at the time, and a full circle moment considering it's just launched locally into Sephora.

It's the first time Paula's Choice has been available to shop in real life in Australia, but that hasn't changed the fact it's long been known as an editor and industry favourite. The brand ethos is simple: expert formulas that are honest, accessible and proven to work. Begoun, who is known for her ingredient deep dives, even has an encyclopedia on the Paula's Choice website. Chances are you've heard of the very iconic 2% BHA Exfoliating Liquid. It's a viral formula that's taken on a life of its own, formulated with beta-hydroxy acids to dissolve sebum with pores, preventing the onset of acne. It's a Russh office favourite, and naturally we've already working on our Sephora shopping lists to get more Paula's Choice into our lives (and bathrooms).

Find the team's favourites below.

Skin Perfecting 2% BHA Exfoliating Liquid

"Oily skin girls will all be familiar with this holy grail product. If you have deep congestion, this product helps to clear it unlike any other. Just remember to layer up on extra sunscreen the day after use." — Mia Steiber, Digital Strategy Director & Associate Publisher

Resist Advanced Replenishing Toner

Niacinamide 20% Treatment

Clinical 1% Retinol Treatment

C5 Super Boost Moisturiser