If you’ve scrolled through TikTok lately, you’ve probably stumbled across the old money aesthetic. It’s everywhere — the understated outfits, the heritage brands, the yacht-side daydreams. Honestly, who here is surprised it’s trending again? There’s something irresistible about style that feels effortless, polished, and, dare I say, eternal.
This aesthetic goes by a lot of names – sometimes called "quiet luxury" or "stealth wealth" — though personally, I think that phrase only scratches the surface. Old money aesthetic isn’t just about stripping away logos; it’s about choosing clothes and accessories that look refined, timeless, and yes, a little aristocratic. Jackie Kennedy, Princess Diana, John F. Kennedy Jr. and Caroline — they’re the icons we keep circling back to for inspiration. But why?
What actually defines the 'Old Money' aesthetic?
Let’s break it down. Old money aesthetic is less about flashing wealth and more about appearing cultivated. Some key signatures you’ll notice:
- neutral palettes: ivory, navy, camel, pale blue… the colors that never argue with each other
- classic fabrics: linen in summer, tweed in winter, always a touch of silk or cashmere
- minimal logos: tiny logos, if any
- structured tailoring: that fits like a glove
- understated accessories: think pearls, watches, leather loafers, silk scarves.
I think the confusion comes from the idea that you need to be rich to achieve the aesthetic. But I'd argue it’s less about being rich and more about looking like you’ve always been this polished. If anything, the 'Old Money' style is about approaching fashion from a more sustainable and timeless standpoint – one that shouldn't find you needing to purchase certain brands – or find yourself needing to repurchase time and again.
Why is Gen Z loving it?
Gen Z has grabbed hold of this aesthetic and made it their own online – probably because . No Hamptons estate required. The reasons? Pretty relatable:
- It's good for the environment: just one great blazer lasts years, not months
- It’s accessible: no logos means you can shop it anywhere – thrift stores and vintage shops are packed with treasures that fit the vibe
- It's timeless: in a generation fatigued by micro trends, getting a capsule wardrobe of timeless pieces together is a breath of fresh air.
What 'Old Money' style pieces should I invest in?
If you’re wondering what to add to your closet, these are the classics:
- A white button-down: it’s cliché, I know, but truly essential. Tucked in, oversized, under a blazer – it works every time.
- Natural fibre sweaters: cotton, wool, cashmere – you pick. But preferably in soft neutrals. Draped over the shoulders? Even better.
- Tailored trousers: a tailored trouser is the perfect way to elevate any look (even when paired with a simple white tee). Find a neutral pair that will compliment most of your wardrobe.
- A classic blazer: navy or plaid if you want the full Ivy League vibe.
- Pearls or subtle jewellery: do away with the statement necklaces and flashy earrings. Simple gold, silver or pearl jewellery adds a more refined touch. We’ve never met a pearl stud I didn’t love.
- Leather shoes and bags: loafers, ballet flats, tote bags or backpacks. Stick to timeless shapes and neutral leathers in brown, black or white.
- Simplify accessories: a silk scarf, a structured tote, or a minimal watch can do all the heavy lifting.
Where can I find 'Old Money' style inspiration?
Need inspo? Of course there are the classics, the outfits of whom you can find in spades on Pinterest or on the RUSSH site: Jackie Kennedy’s pillbox hats and oversized sunglasses. Princess Diana’s casual sweaters and pleated skirts. Caroline Bessett’s unfussy blonde and minimalist 90s chic. Shiv Roy (from Succession) in her understated power suits. Blair Waldorf (Gossip Girl) for the prep-school polish.
But if you're looking for some Gen Z fashion influencers to follow in real time on Instagram, we'd recommend the following:
Desiré Inglander
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The Olympian WAG is a style icon of her own – having appeared in Scandinavian Vogue more than once – and soon to get married. Her style is incredibly sophisticated, pairing a freshly pressed blazers or pleated minis with a perfectly coiffed curl and a Lady Dior.
Laura Harrier
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Harrier is still, remarkably, so slept on when it comes to street style. And yet, she might just be one of the best dressed actors doing it. Her style is minimal and pared back – think YSL, The Row, Jil Sander – and logo-less. But she isn't afraid of toussle with the polish: think baseball caps, a beaten-up blue jean.
Meredith Hayden
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Our resident queen of the Hamptons and TikTok's favourite chef. Meredith oozes that undone 'Old Money on vacation' vibe (think LL Bean Boat Totes and cableknit sweaters slung over shoulders).
Amalie Moosgaard Nielsen
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Amalie and her sister are chic as the day is long – and my personal 'Old Money' style icons when it comes to outerwear. Yes, the Danish twins live in a winter wonderland – with plenty of belted trenches, woolly sweaters and cashmere scarves to boot.
Where to shop the 'Old Money' style aesthetic?
Here’s the part I love: you don’t need a trust fund to nail this aesthetic. Of course, the simplest option (and most spend-thrift) is to visit your local vintage and Op Shops to find some of the best sweaters, button-ups and vintage jeans at a great price (try Vinnies, Salvos, Savers or charity shops). But if you're looking for more specific stores that are easy to access around the country, here's where we'd recommend:
Viktoria & Woods
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Viktoria & Woods has stores all around Australia (as well as ample online shopping available). They're great for those elevated basics like simple white tanks and tailored two-pieces in neutral palettes. I have a great pair of leather brown loafers from here that have done me well for more than two years (and still garner plenty of compliments). They also have a pared-back accessories range that's worth looking into.
Ralph Lauren
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Obvious as it is, Ralph Lauren practically invented the aesthetic and is as accessible as ever to shop in Australia. They're the connoisseurs of the sweater vest, button-ups, tailored slacks, and of course, the eponymous Polo.
Assembly Label
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Another great Aussie-made label with a fantastic price point for cashmere and leather goods (similar to UNIQLO pricing). I would highly recommend checking out their range of flat shoes and knits. The value is unbeatable, and the cuts are second-to-none.
Tommy Hilfiger
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Another Americana classic is Tommy Hilfiger – the perfect spot to shop for your transitional essentials. Crisp shirts. Linen suiting. Summering on a yacht wardrobe.
CAMILLA AND MARC
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Again, they have stores all over the country and an ample selection online. C&M is all about tailoring, so if you're in the market for an investment piece – a well-cut blazer, or that perfect suit – we'd be stepping into their nearest boutiques first.
Country Road
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Obviously, a mainstay of Australian fashion, but Country Road is a fantastic spot for well-made basics and outerwear – all in one place.
Reformation
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There's nothing chicer than wearing something sustainable, and Reformation's selection of silky dresses, tailored denim and cardigans are the perfection addition to an 'Old Money' aesthetic wardrobe.
