Fashion / Style

Jackie O is (still) our favourite summer style muse

jackie o summer style

Few style mavens have stood the test of time quite like Jackie Kennedy Onassis. The former First Lady delivered a masterclass in elegant cool, both during her time in the White House, and in the years after, when she married Greek shipping magnate Aristotle Onassis and adopted the now-iconic 'O' to her name.

For decades, Jackie has lingered in the cultural imagination — not just for her political poise, but for a sense of style that defies the decade it was born. In a welcome reprieve to ever-quickening trend cycle, her look was never about chasing what's new — instead, she championed subtle refinement, typically punctuated with an unexpected (though always elegant) accessory.

In the White House years, her wardrobe — curated with the help of personal designer Oleg Cassini — was crisp and formal, favouring pillbox hats, clean tailoring, A-line dresses. But as she stepped out of the political spotlight and into her life as a publishing editor and mother in New York, her style softened into something more lived in, though no less chic. If you ask us, this was always best demonstrated on holiday, particularly the island of Capri, which she frequented often. Here, she slipped into the likes of silk kaftans, sandals, and easy tailoring for days out that put gave the Italian destination the reputation as one of most glamorous in Europe.

For proof of Jackie's influence on our own holiday wardrobes all these years later, you need only scan the latest collections from big and small designers alike. Slimline capri pants and bateau-necked tees are back in rotation, just as they were in Jackie's post-White House era. Chunky, hand-beaded jewellery and silk headscarves have re-emerged, while oversized sunglasses remain synonymous with Jackie's brand of both anonymity and glamour.

Want to emulate the style muse? Of course you do. Whether you're gearing up for a Europe summer of your own, or planning your looks for when Australia finally defrosts, re-live Jackie Kennedy Onassis' best summer style moments — and shop the pieces you need to replicate her look in 2025, below.

 

Jackie O's most iconic summer style moments

 

Shop our favourite Jackie O-inspired pieces

MAJORELLE Claudia Capri Pants

majorelle capri pants

 

REFORMATION Moya Linen Two Piece

two piece set

 

RELIQUIA JEWELLERY Tuscany Necklace

reliquia jewellery

 

FRANKIE'S BIKINIS Parlour Poplin Capri

frankie's bikinis capri pants

 

FLORE FLORE White Steffi T-shirt

flore flore tee

 

POPPY LISSIMAN Tiffi Sunglasses

poppy lissiman sunglasses

 

REFORMATION Dale Dress

reformation dale dress

 

P JOHNSON Chelsea Dress and New Corta Jacket

jackie o shift dress

 

ALFIE PARIS Alma Jacket and Capri Pant

alfie paris

 

Pucci printed silk-twill mini dress

pucci mini dress

 

Valentino Garavani Printed silk-twill scarf

valentino scarf

 

LOEWE Round Slim Sunglasses

loewe sunglasses

 

TOTEME Pleated cotton wide-leg pants

toteme pants

 

GUCCI Floral Print Silk Scarf

gucci silk scarf

 

Shouldn't you be on the list?

Sign up to the RUSSH Club for exclusive offers and invitations.

Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.

Join the RUSSH Club