Here at RUSSH, it's no secret that when it comes to curating some of our favourite fashion brands, sustainability plays a major part. Now more than ever, it's imperative for brands to make a more conscious effort towards their commitment to the environment. Naturally then, when sustainable Australian fashion labels Nobody Denim and HoMie shared their highly-anticipated, first-time collaboration, we were all ears.
Titled REBORN, the up-cycled sustainable initiative conceptualised by Nobody Denim and HoMie aims to combat the detrimental impacts of textile waste. The two fashion powerhouses want to use the collection as a way to incite conversations around consumer impact, encourage more impactful purchase behaviours and support young people affected by homelessness or hardship.
“2020 was an incredibly tough year for everyone, but disproportionately, for young people. Our collaboration with HoMie not only allows us another way to minimise our footprint in up-cycling fabric from the factory floor, it's an opportunity to open the factory doors and welcome two young Aussies, helping arm them with practical skills for the workforce," said Zoe Randerson, Marketing & Digital Manager at Nobody Denim.
The collection of 100 uniquely up-cycled, one-off denim pieces have been created from pre and post-consumer denim ‘seconds’; gathered from the corners of Nobody Denim’s factory and design studio and then re-routed to HoMie. The REBORN collection provides a new beginning to otherwise discarded garments destined for landfill – a sentiment that is intrinsic to both brand's ethos.
Speaking of the collaboration, Marcus Crook, Co-Founder & Creative Director HoMie shared; "It’s an amazing opportunity for us to work with Nobody – another Brunswick Street (Melbourne) brand, and someone we’ve always looked up to as a leader in the field of sustainability."
"We're stepping in to up-cycle samples and damaged stock to give it a second life. For us it’s about saving resources and ultimately limiting waste to landfill, which I know is something Nobody is committed to themselves. The sales from this collaboration will also support young people affected by homelessness or hardship in HoMie's social impact programs for 2021 which we are hugely grateful for."
The re-purposed, unique collaboration between Nobody Denim and HoMie will be available to purchase in full at Nobody Denim’s Brunswick Street store. If you would prefer to receive the collection straight to your doorstep, a smaller, six-piece edit will also be available online. 100% of proceeds from sales will go towards HoMie to achieve its mission of supporting young people affected by homelessness or hardship through initiatives like the Pathway Alliance program.
The Nobody Denim x HoMie REBORN collection is set to launch on March 12, and we suggest getting your hands on it sooner rather than later.