Developing a new shared vision of luxury, Stone Island joins Moncler.
United by their beyond fashion, beyond luxury philosophy, the two Italian brands will strengthen their ability to interpret the evolving cultural codes of future generations, reinforcing their positioning within the new luxury segment.
This new venture will embrace the search for experientiality, inclusivity, a sense of belonging to a community and the mixing of diverse worlds such as art, culture, music and sport.
Remo Ruffini, Chairman and CEO of Moncler commented, "I have always worked to build a strong brand where uniqueness and closeness to the consumer have been the cornerstones of a development always beyond trends and conventions."
"Sharing the same vision leads us today to joining forces with Stone Island to write our future together.
“Moncler, together with Stone Island, will offer to new generations a new concept of luxury, far from the traditional stereotypes in which young people no longer recognise themselves. We believe in an open and engaged universe, which thrives on community, experiences and cultural exchanges, where communication is always interaction and where the aspirational goes beyond possession to become "being part of" and "belonging".
This is a union of two Italian brands with the same values, the same management rigor, the same passion for innovation, the same love for their people and the same desire for the future.”
Carlo Rivetti, Chairman and CEO of Stone Island continues, "Remo and I have decided to combine forces and visions to meet together and with greater strength than ever the challenges we all face. We share the same roots, similar entrepreneurial journeys and the utmost respect for the profound values of our brands and our people. And we are Italians."
"And so, begins a new chapter for Stone Island, the start of a journey that will help our brand to reach its full potential, while maintaining its strong brand identity and continuing to nurture its culture of research and experimentation.
"This is a partnership that represents a great opportunity for the continued development of both companies and which will help Stone Island accelerate its international growth thanks to Moncler’s experience in both the physical and digital retail world.”
The two Italian brands will retain their autonomy and remain separate entities, the next steps are yet to be defined. Watch this space.