There's a kind of whiplash that occurs in the transition from London Fashion Week to Milan Fashion Week. The clothes become tauter, slick, sexier. In a city like Milan that carries its own rich design heritage from cars to furniture to architecture, these legacies naturally transfer over into the collections, the venues, the music and – our current concern, street style. Less bohemian than the French, yet still focused on luxury, precision and glamour, my favourite thing about Italian style is how it never shies away from bad taste – rather, it runs at it head on. This trait means the clothes are never bland or overly polished, there's always something slightly offbeat to snag your brain. So how does this manifest among the street style at Milan Fashion Week SS24?
With Gucci, Prada and Diesel having presented their Spring 2024 collections, guests were dressed accordingly; on one hand in the streamlined, slinky silhouettes redolent of Tom Ford's tenure at Gucci, on the other, distressed denim and the edgy sensibility of Glenn Martens' new home.
Given Milan Fashion Week SS24 has now come to a close, we're revisiting the week through our favourite street style looks served up by models like Mona Tougaard and Sofia Steinberg to stylish actors like Alice Pagani and Camille Razat.
Keeping tabs on Fashion Month? Head to RUSSH.com for all the latest from New York, London, Milan and Paris, where you'll find our show highlights and all the best street style from the Spring 2024 season.
Alternatively, if you're curating your spring wardrobe like us, why not take some time to peruse our shopping guides. Including one on our favourite spring sandals, the fashion pieces that have caught our eye in September 2023, and best of all, the new array of caps from RUSSH made in collaboration with our dear friends at Double Rainbouu. Happy shopping!
