Fashion / Fashion Feature

Fashion editor Charlotte Agnew’s fashion week diary, live from Milan

fashion week diary

Flying into Milan on a warm September afternoon feels like a new energy has started. Thinking of the fashion week to come, I can’t wait to see and hear what the world has been thinking, and making. The city feels way busier than it did for the February shows; COVID-19 feels like a distant memory as crowds of people screaming, laughing, shouting.

I’m really excited to see a bathtub when I check into my hotel, and that I get a street-view balcony looking down on what everyone is doing in the Porta Venezia area. I walk around the city, getting my bearings again, noticing the colour palette that is the pastel, patterned buildings and signs, which I enjoy a lot. I probably ordered two espressos and one Americano within an undesirable timeframe and go stare at the Duomo until my jetlag sends me to bed.

The first days of the week are spent with the Max Mara team, where I was invited to travel to their HQ in Reggio Emilia. The opportunity to learn, understand and see their history and collection archives through the eyes and ears of Global Fashion Co-ordinator, Laura Lusuardi, was an invaluable experience I will remember forever. Laura is an icon to the brand and industry, and I was overwhelmed at the opportunity to question her on her ideas and thoughts today.Day one began with Fendi – big crowds, big hair, big energy – the entry point swarmed with paparazzi and influencers. I started to remember what this all felt like again. The collection was a burst of pink, blue and green silhouettes that shaped a refined but youthful show of silhouettes. The accessories – circle green bags, cute wrist circular pink bags, high wedge pastel shoes and long boots – gave a pace to the idea of where Fendi was and who it’s becoming for SS23. I loved seeing RUSSH favourites Julia Nobis, Jordan Daniels, Aylah Peterson and Mona Tousgaard walk the runway. 

fashion week diary

A very Milano hello to the week and excitement to the rest of MFW SS23!


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