Fashion / TV

Meet the winners of VAMFF’s 2019 Fashion Film Award

Pastel Lake, Georgina Solomon, 2018.

The Virgin Australia Melbourne Fashion Festival has released the winners of its prestigious Film Festival Award, with six locally made short films selected alongside four international entrants.

The winners’ list includes:

Gotta Be Bonds, directed by Gracie Otto (AUS)
Pastel Lake, directed by Georgina Solomon
Zoofari, directed by Ribal Hosn
Makers Who Inspire: Paul Vasileff, directed by Henry Thong
IRVRSBL, directed by Ramon Watkins
Be Ready, directed by Giacomo Boeri and Matteo Grimaldi
The Performers act III: Charlie Heaton, directed by Albert Moya
Recognition, directed by Helen Clemens
The Postman Dreams 2, directed by Autumn de Wilde
The Greatest Luxury, directed by Kathryn Ferguson

To celebrate the finalists, VAMFF will host a Fashion Film Award Screening and Discussion, presented by RUSSH. Filmmakers will have the chance to discuss the topic of Fashion Film as a genre and explore the ongoing negotiation between art and fashion. Supported by Val Morgan, the discussion will take place at Melbourne’s Australian Centre for the Moving Image (ACMI) on Saturday, March 2 from 8pm. Tickets will be available to purchase shortly.

Watch a selection of the winning films below.

Gotta Be Bonds (directed by Gracie Otto)
A day in the life of Cold Springs. Watch the inhabitants of this remote little town as they go about their day. Cold Springs is a small, dusty town off a beaten track, where for years the locals have stripped down to their underwear to beat the heat, and now the youth population have created an edgy sub-culture of beautiful people who wear the latest Bonds Originals.

Pastel Lake (directed by Georgina Solomon)
This film is a jovial look back in time by two endearing ladies reminiscing on the past. Framed in a studio setting constructed to be a small ballet arrangement utilising many pastel colours and a racially diverse cast of models who together create a fun and modern look…. the secondary focus is the relationship between type and image… and how a image’s meaning can be perceived many ways depending on the overlaid typography.

The Postman Dreams 2 (directed by Autumn de Wilde)
Autumn de Wilde reteamed with Prada for the 2017 holiday season for the second campaign in her popular The Postman Dreams short film series. Written and directed by de Wilde and starring Elijah Wood and featuring Emma Roberts, Sasha Frolova, Amber Valletta, and Natalia Dyer, The Postman Dreams 2 is a humorous and whimsical showcase of branded content for a luxury brand. Comprised of two stories and eight films in total, the dreamy films follow The Postman (Wood) as he attempts to deliver the Prada Galleria bag to our fashion influencers and their great delight. Here, de Wilde devises her own imaginary vistas and mise en scène, inspired not just by her own obsessions but those of others.