If you're a chronically online fashion girlie like us, then you definitely need no introduction to Matilda Djerf. The 27-year-old fashion and lifestyle influencer from Borås, Sweden, has become a household name amongst Gen Z-ers, beloved for her wispy, much-emulated hairstyle and of course, for her enviable Scandi-inspired wardrobe. In fact, her look is so widespread that she's started her own multimillion-dollar lifestyle empire Djerf Avenue, where you can purchase Matilda-approved styles. In a few short years, her name has become almost synonymous with her signature hairstyle and style of dressing. Ever worn a pair of linen pants with an oversized button-down shirt and big hoop earrings? You'd probably be told: "That's so Matilda Djerf of you."
Seeing as our obsession with Scandintavian street style and Scandi-inspired interiors is pretty insatiable these days, we thought we'd pick out some of our favourite looks from Djerf's wardrobe over the years.
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In a Wardrobe NYC double-breasted coat.
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In a pair of adidas Sambas, Djerf Avenue scarf, Soft Goat balaclava and The MANNEI coat.
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In a vintage-inspired slip dress from Mirror Palais.
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Wearing Miræ Paris.
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Donning a 1980s Pierre Cardin from Tab Vintage.
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In a sweater from The Garment, and loafers from The Millennial Decorator.
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In an Orseund Iris top, and Hermès belt.
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In a Helsa Studio skirt.
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In another floor-length Mirror Palais dress.
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In an Orseund Iris top, paired with a Christian Dior bag.
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In an Orseund Iris trench and Louis Vuitton bag.
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Donning her own line, Djerf Avenue.
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Wearing Lisa Bonne Atelier.
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In Realisation Par and Mejuri.
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In Havre Studio and Tony Bianco.
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Wearing a leather jacket from The MANNEI, paired with a crochet hat from ULTRAVIOLHAT.
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In a matching ensemble from Djerf Avenue.
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In a pink sparkly two-piece from Rezek Studio.
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In a maxi dress from SIR. and matching black EYTYS lace-ups.
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Wearing a Havre Studios suit with a JACQUEMUS bralette.
