When it comes to location and set design, there's nothing that French luxury fashion House Louis Vuitton can't do. Earlier this year, the brand took over Paris' Pont Neuf bridge for the debut show of its new men's creative director, Pharrell Williams; another notch in the House's iconic history of grand locations. For its women's spring summer 24 show at Paris Fashion Week, Louis Vuitton and Nicolas Ghesquière continued this legacy, partnering with production designer James Chinlund once again to reimagine the Champs-Elysee in Paris.
One thing is for certain, Louis Vuitton's aspirations are sky high. Metaphorically, but also, quite literally. This season, we saw the show housed within an actual hot air balloon inside the building of 103 avenue des Champs-Elysées. Immersive only scrapes the surface of the experience, with the inside of the hot air balloon wrapped in a glistening orange cellophane; transporting the guests to a world above the clouds, while the collection that marched down the runway was made for the streets.
What were the standout looks from the Louis Vuitton Spring Summer 2024 collection?
The continuation of this concept extended to the collection, as we watched several looks that almost felt 'filled with air' walk down the runway. The opening look, which featured a slouchy leather blazer, flowing asymmetrical skirt, and an overlapping belt (featured continuously throughout the collection and reminiscent of early 2000s nostalgia), played into the intriguing space between travel and fashion, which Louis Vuitton has long occupied.
Parachute sleeves, inflated bubble hems and loosely draped skirts and dresses were consistent throughout the collection, while glimpses of Ghesquière's adoration for structure was woven throughout. A favourite personal look of mine was the eighth exit; a structured, black leather, fluted corset, paired with a tiered skirt and the collection's recently debut 'scrunched' pumps. A perfect synergy between the French-Belgian fashion designer's handwriting, and the House codes of imagination and aspiration.
The show was led by a striking soundtrack, composed by French musician Zaho de Sagazan, which filled the hot air balloon with booming sound in every corner. A collection that encouraged us to lift our feet off the ground every once in a while, Louis Vuitton spring summer 24 presented a new take on the city uniform.
Who attended the Louis Vuitton Spring Summer 24 show?
It's no surprise that the show attracted an A-list front row. Louis Vuitton House ambassadors Zendaya, Felix from Stray Kids and Léa Seydoux were all in attendance, while Williams was also seen in attendance. Here's a look at what some of your favourite stars wore to the show.