Out of the playground and into the sandbox. Louis Vuitton travelled to China, setting its sights on the artistic seaside community in Aranya beach to continue the vision of creativity and play it laid out in its Spring Mens 2023 collection.
Rather than recreate the sunflower yellow runway we first saw at the Carré du Louvre in June, the French Maison conjured up a 320m long esplanade that wrapped around towering sand sculptures. It's the same spirit but adapted to the local environment. The spin off show debuted a further 10 looks, using the foundations and designs codes established in Louis Vuitton S23 Menswear as a launching pad.
There was the same fusion of play and make believe, the residual influence of Virgil Abloh on the House. That Asnières thistle motif appears across a banker coat and loose two-piece set. It's purpose to both nod to the ancestral home of Louis Vuitton and the kind of French Romanticism that pops up in children's fairy tales.
Jagged buttons craftily cut from what gives the impression of paper adorns the same broad-shouldered suiting, although this time in a soft lilac colour palette. There's nods to origami with the sailor-inspired leather hat, and candy-coloured beading trails from fringe ties and leather LV embossed backpacks.
The spin off is altogether hopeful and nostalgic. Find someone for whom these details don't dig up a memory from childhood. The silhouettes are nostalgic themself, pointing to 90s skate culture, while an all-leather jacket and skirt arrive in the same acidic green associated with motocross and youthful sports.
As the models stepped out onto the show space, Beijing-based instrumental band Sleeping Dogs live-scored the show, with a performance choreographed by the Chinese dancer Hou Ying too.
Take a look at the Louis Vuitton Men's Spring 23 collection below, or revisit it in the accompanying video.