It’s been a year since Isamaya Ffrench launched her makeup and skincare brand, and her debut 'Industrial' collection that took cues from the underbelly of BDSM culture (featuring serums, brow tools, lipsticks and mascaras cased in metallic packaging, fashioned into rearing steeds and phalluses, or pierced with wearable metal piercings and rings), but she's back with a follow-up, the 'Industrial 2.0' collection, a campaign fronted by our liberated internet queen – Miss Julia Fox.
“Julia represents all the values I wanted to convey with the brand: she’s liberated, funny and very simply she loves experimenting with make-up,” said Ffrench. “I think Julia embodies self-confidence, which is a captivating quality we all aspire to. She has this spirit of not caring about what other people think, which, in our digital age, where everyone is online shaming each other more than ever, has become a statement. It’s what we all want but struggle to do, so we admire people who are capable of that but she also stands up for others and has deep moral values.”
In the brand's newly released campaign video, Fox finds herself suspended in the air, vacuum-sealed inside of an industrial, concrete warehouse. As a couple of sinister figures, clad in latex gimp suits, make their approach – a suitcase filled with steel tools and an eyeshadow palette in tow – they begin to put makeup on Fox's face. Take a look below.
What is Isamaya Beauty?
Isamaya Beauty is the eponymous makeup and skincare brand from British makeup artist Isamaya Ffrench, internationally renowned for her intoxicating and fantastical makeup and SFX on runways for brands like Collina Strada, Chet Lo and Junya Watanabe.
All of the label's products are vegan and cruelty-free, and considered gender neutral.
Where can I buy Isamaya Beauty?
While Isamaya Beauty's official website doesn't ship outside of the UK, you can find select products on Selfridge's website, where shipping is available to Australian addresses.