Mental health is most often framed as a struggle grounded in shame and isolation — as something we must conquer. Rarely do we hear and see it spoken about through the lens of courage, celebration or acceptance. It's this line of thought that activewear label, Jasmine Alexa, pivots off for its latest campaign, 'This is Me'; an initiative aimed at normalising and de-stigmatising mental health in the Jasmine Alexa community and beyond.
Four comfy and versatile pieces make up Jasmine Alexa's 'This is Me' collection. You can pick from a simple cotton t-shirt (can we ever have enough?) in white and grey marle colour ways. Both pieces have "This is me" embroidered across the chest and feature extra embroidery along the left sleeve reading as "strong, fearless, brave" — a powerful mantra to carry with you through daily life.
Also available in the 'This is Me' line is the popular (and sold out) white hoodie with the campaign title printed at the front. As with all of Jasmine Alexa's garments, the former pieces are extremely versatile and will be just as well-placed under a blazer as they would at the gym. What's more? All proceeds from every t-shirt and hoodie purchased will go towards Liptember; an organisation committed to bridging the gap between mens and women's mental health research, resources and support services. Meanwhile, all proceeds from Jasmine Alexa's 'This is Me' leggings —black and white striped with zipper detailing — will be donated to headspace Australia.
For Jasmine Alexa founder, Jasmine Gescheit, the idea for the 'This is Me' campaign surfaced after setting out on her own mental health journey. She describes being deeply dissatisfied with the conversations she was having around this experience of ill-mental health and all the stigma that she inevitably met when trying to seek help. Gescheit aims to open up conversation between people wearing the 'This is Me' range and those they come into contact with about mental health; believing that through positive discussion and connection we can breakdown the common myths around the subject.
You can shop Jasmine Alexa's 'This is Me' capsule on the label's website. On the subject of mental health and with R U OK? Day just behind us, it's important to check in with yourself and those in your orbit about how you're all feeling. Here are some mental health resources if the answer to that question is "I'm not okay".