The combination of an abandoned car-park and modish youth is an image that remains iconic. More than 40 favourite and fresh streetwear brands reside at the newly reopened Lower Ground East Mall at Melbourne’s Chadstone – The Fashion Capital and a new campaign feat. tunes from RUSSH regulars Kayex, and models Thabani Mpofu and Bela Palacio, gives a taste of what to expect. Think luxury sportswear mixed in with classic silhouettes, and labels like Levi’s, Adidas Originals, Ray-Ban and I.AM.GIA at Universal Store. The ideal way to take it in is at this weekend’s launch party, across two nights on Friday 7 and Saturday 8 December, with complimentary food, drinks and a live performance by Kayex. Young hearts run free.