More so than ever, different realms of luxury are intertwining; collaborating to create products and collections that speak to our dream lifestyle. From Apple and Hermès' now famed and ongoing collection, to Balenciaga and Gucci's hyped runway show that turned the internet upside down. And while we are certainly used to seeing brands working overtime to bring us fresh content to fawn over; there are some crossovers that still take us by surprise. This morning, it came courtesy of luxury car brand Ferrari, who released its first in-house fashion collection for spring 22.
Yes, you read that correctly. Ferrari has officially entered the realm of supercar 'couture'. Debuting in Ferrari's hometown of of Maranello, Italy; models sported a total of 52 looks as they walked down the assembly line where the car manufacturer's artisans spend much of their days. Designed by creative director and former Armani designer Rocco Iannone; the collection incorporated fabrics such as carbon fibre and paid homage to the Ferrari automative catalogue through carefully considered silhouettes. Of course, it wouldn't be Ferrari spring 22 without reference to the iconic House iconography, which can be seen sprawled across shirts and jackets.
Speaking of the new collection, Iannone said; "Our targets are not just those who buy a Ferrari but also those who have awareness of the brand and of its values... Ferrari is never a nostalgic company, it's always ready to seize the spirit of present and to look at the future." The designer went on to describe the collection as "fluid", offering a size range of XXXS to XXXL.
The move represents a significant shift for the luxury supercar brand; who are wanting their fashion arm to account for around 10% of profits in the next seven to 10 years. The Ferrari spring 22 collection will be offered mainly online and through the company's official stores in Maranello, Milan and Rome. You can watch the full runway show on the Ferrari website.