Fashion / Fashion News

The Queens Club Heritage building becomes home to Fendi’s first Sydney Flagship boutique


Italian Maison Fendi has officially opened its first flagship doors to Sydney, finally coming to rest in the exclusive Queen’s Club heritage building, setting its golden footprint on the corner of Elizabeth and Market Street.




With a retail space spanning over 255 sqm stretched across one floor, the space falls nowhere short of what one is to expect from refined luxury house Fendi. Italian Arabescato Vagli marbled floors and columns, golden beams of warm light, champagne metal finishings and grandeur entrances - the space is soon to become a highly coveted Sydney retail experience.




Paying tribute in its inspiration to the golden tones and the original historical architecture of the Sydney Heritage Building, the new flagship boutique also draws parallels to the diverse dynamism of Sydney city. Embodying the aesthetic codes of the Maisons DNA, subtle details are whispered all throughout including the recreation of Karl Lagerfelds iconic FF logo, all hand cut and setting as the perfect backdrop to Fendi's seasonal collection.




Rendering after the architecture and grandeur of Roman churches, the atmosphere remains one that is opulent and grandiose, including a ViC room reminiscent in Art Nouveau design. Floral carpets, bamboo, gold lacquered glass and Fendi's striped Pequin Motif reflected through special cantilevers - Fendi's new Sydney Flagship boutique remaining true to its essence in its Italian soiree.




Lining the walls of the boutique is this seasons highly anticipated ready-to-wear, the flagship brimming with the full range with the latest in both mens and womenswear. Shelves lined with Fendi Slingbacks and Rhinestone Sabot's, embroidered tulle Fendi Baguette's and Peekaboo's caged in glass in Fendi's gold polished Magic Cube are only a few of the things the new flagship boasts.

The Fendi Sydney flagship boutique is now open at 135–137C Elizabeth StreetSydney NSW, 2000 or visit Fendi online at


Stay inspired, follow us.