Fashion / Fashion News

Double Rainbouu and It’s Now Cool sure know how to party – usher in summer with their second collaboration

Another Double Rainbouu and It's Now Cool crossover has washed up on our shores.

Clearly, we've got a soft-spot for these two Sydney-based, sun-charged labels. After all, the last time Double Rainbouu and It's Now Cool teamed up, the collection had to be re-cut three times. This time around, the line is a glittering omen of what's ahead. What is that exactly? A party-filled summer, charged with all the pent up energy we've accumulated during the many months spent in lockdown. Consider it your unofficial warm weather party 'drobe.



As for the collection, it's all business and ever so casual with Double Rainbouu's influence of bold animal prints, cuban cut shirts, beach robes and bucket hats. While It's Now Cool's penchant for slinky, sporty bikinis with fluoro piping and skimpy ties is as palpable as it is joyful. Pieces like the durable branded tote bag and the Lounge Lizard Beach Shorts speak to the collections functionality. While the sarong and pastiche of clashing tiger, leopard and zebra prints are a welcome dose of that cheeky, high-spirited energy we've come to expect from a collaboration between Double Rainboou and It's Now Cool.

Mikey Nolan, co-founder of Double Rainbouu said of the collection that "There's always been a really natural synergy working with It’s Now Cool. We both love bright colours, strong prints, amazing fabrication and fit, but most importantly we both love of the beach!"

"This drop changes up the frequency with a PM to AM afterparty feel. Pretty perfect for the Summer coming here in Australia. So pack your party poppers," he continued.


Shop the collection from It's Now Cool x Double Rainbouu on both label's websites now, with prices starting from $70 AUD.

Looking to usher in summer by shaking up your wardrobe first? Here are some warm weather trends that we'll be personally observing.

Shouldn't you be on the list?

Sign up to the RUSSH Club for exclusive offers and invitations.