Fashion / Feature

Dior unveils its latest covetable sneaker, the B27

Dior B27 sneaker

Hot off the back of an incredibly successful, internet-breaking collaboration with Nike's Air Jordan, it makes sense that Kim Jones, artistic director of Dior, is continuing to build on the brand's presence amongst the sneakerhead community. The latest covetable release comes in the form of the Dior B27 sneaker – a shoe that finds the perfect marriage between luxury and streetwear sensibility.

 

Dior B27 sneakers

 

Taking its inspiration from the vintage design of '80s tennis shoes paired with a skateboarding universe silhouette, the B27 sneaker is Jones' love letter to the modern, sporty but inherently refined style he is known for. Available in both a high, and low-top iteration, the sneaker will be available in white, black and of course, the dove grey colour-way that has become synonymous with Dior. Embellished with a multi-material finishing, combining smooth calf leather and nubuck with the Dior Oblique jacquard or the Dior Oblique Galaxy—in perforated leather – Jones' latest creation will undoubtedly garner the attention of fashion aficionado's and street-wear veterans the world over.

 

Dior B27 sneaker

 

As with all of Dior's creations, the B27 sneaker pays homage to the brand's leatherworking heritage, from edge dying to topstitching – reflecting the exceptional savoir-faire perpetuated by the petites mains in the House’s Italian workshops. In a subtle nod to the brand's signature coding, the B27 sneaker features small details such as eyelets shaped after the iconic 'CD' logo and the name 'Dior' embossed on the heel and inscribed on the soul.

It's no secret that streetwear has earned its rightful place as the year's most wearable style; with people trading their dress shoes for sneakers, as the more popular footwear style continues to infiltrate the luxury industry. In June, Dior's Jordan collaboration drew the interest of 5 million people, despite there only being 8,000 pairs available for purchase to the public. Thankfully, the B27 will be a part of Dior's permanent collection, available in stores from 6 November 2020.

Experience the making of Dior's B27 sneaker below.


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