
There are some love stories that resist definition. They bend, they stretch, they move beyond the confines of tradition. Cartier’s LOVE has always lived here – at the intersection of radical romance and timeless design. First imagined in New York in 1969, Aldo Cipullo’s oval bracelet and its unmistakable screw motif disrupted what jewellery could mean for lovers: a commitment sealed not by ceremony, but by a gesture. Falling in love was suddenly not only an act of devotion, but an act of rebellion.
Now, more than fifty years on, Cartier is rewriting the chapter once more. Enter LOVE Unlimited – a supple, second-skin interpretation of the Maison’s most iconic creation. Flexible, tactile, and endlessly versatile, this is a bracelet designed to move with you, to be worn alone or – more romantically – linked to another. Because love, after all, is never singular.

The innovation lies in its construction. More than two hundred miniaturised components come together in a fluid ribbon of gold, eliminating the rigidity of the past while preserving every code of the original: the gadrooned links, the perfectly polished screws, the discreet harmony of proportion. A patent-pending invisible clasp, operated by a screw, fuses seamlessly into the design – proof that even the most familiar icons can find new ways to surprise us. Available in white, rose, or yellow gold, LOVE Unlimited transforms from a singular jewel into a connected one, attaching to its twin in pairs or infinitely.
There is poetry in this exchange: the act of giving, receiving, and connecting. It is intimacy reimagined, a gesture that extends beyond the wrist to touch something more profound. Cartier has even distilled this movement into a ring – smaller in scale, but no less luminous – that carries the same spirit of flowing sensuality.

LOVE Unlimited is not about reinvention for reinvention’s sake. It is a reminder that the stories we know best can still evolve, that symbols are only as eternal as the emotions we invest in them. For Cartier, the message is clear: love is not static, it is alive. And with this latest chapter, the Maison invites us to embrace its freedom – without boundaries, without limits, without end.



